Growth Marketing Associate

Wonolo; Mexico; Remote; PHP 3,431,000 - 5,614,000; Full time

Benefits offered by this job

Company laptop

Paid time off and unpaid time off

On-demand mental health support

Job summary

Wonolo is seeking a Growth Marketing Associate to build and optimize the B2C acquisition and activation machine. You’ll run campaigns, design AI-powered flows, and create scalable systems to drive activation and retention for frontline workers across markets.

You’ll work with a remote-first US-based team, employing low-code tools and LLM APIs to automate funnel steps from acquisition to activation. This role welcomes candidates across Latin America, with strong emphasis on measurable impact.

Qualifications

• 2 to 3+ years in growth marketing or lifecycle marketing
• Shipped internal tools adopted by teams and tied to KPIs
• Experience with B2C activation and retention you can quantify

Responsibilities

• Monitor market health data and activate campaigns across markets
• Own end-to-end campaign prioritization, audience, channel, messaging, and measurement
• Build AI-native workflows and automation to scale activation and retention
• Translate funnel strategy into triggered campaigns and onboarding sequences
• Prototype and iterate on activations using low-code and AI tools

Skills

Growth marketing

Lifecycle marketing

Automation

Low-code

AI tools

LLM APIs

Campaign execution

Tools

Iterable

Smartly

Job description

Wonolo (Work Now Locally) is disrupting the $140BN temporary staffing industry. Founded in 2014, Wonolo's mission is to help people find consistent work. Through our two-sided tech marketplace, we connect hundreds of businesses in need of front-line workers with 2 million underemployed workers in local markets across the United States, within minutes. Wonolo has raised over $200M in funding which will continue to help us empower the in-demand workforce by democratizing access to flexible work, opportunities to learn new skills, a living wage, and comprehensive portable benefits and perks.

We are looking for a Growth Marketing Associate to work with Wonolo’s Marketing team. You will be employed by a third-party legal entity authorized to do business in the location in which you reside and you will provide contractual services to Wonolo’s Marketing team. We're building the B2C acquisition and activation machine that brings workers to Wonolo, helps them succeed on their first job, and keeps them coming back. You'll be the technical builder behind that machine, working alongside the team that leads funnel and lifecycle strategy, translating defined priorities into automations, AI-powered flows, and campaigns that run at scale.

You operate autonomously, with market data as your primary input for deciding where to focus and what to activate. You'll partner closely with the Business Operations team when you need qualitative context on specific customers or market conditions that the data doesn't capture. You'll use that context to prioritize where to activate, what campaign response fits the moment, and how your work contributes to revenue attainment across markets.

The right person thinks like a marketer and builds with low-code and AI tools. You're execution-oriented, detail-driven, and motivated by seeing your work directly move supply-side metrics. Are you excited about working with a close-knit team at a mission-driven, US-based technology company? If this is who you are or you can and desperately want to be, please read on!

We welcome qualified candidates located anywhere in Latin America #LI-Remote.

Who you are:

Campaign Execution

• Monitor market health data across active markets independently and activate the right campaign response: new customer launching, customer ramping, low fill rate, supply churn, geographic supply gaps, and similar demand factors
• Own campaign prioritization and execution end-to-end: pulling the right audience, selecting the right channel and message, turning campaigns on, and tracking performance through to outcome
• Partner with the Business Operations team to gather qualitative intel on specific customers or market conditions that analytical data doesn't capture, and use it to sharpen decisions you're already making
• Work from established playbooks while flagging when market conditions call for something outside the standard response
• Report campaign performance back to the team with a clear read on what worked and what to adjust

Campaign Automation & Activation

• Use your campaign execution work as the foundation for everything you build, leveraging what you learn from running campaigns to inform what you turn into scalable systems.
• Map the worker journey from acquisition through activation to understand where friction lives, then build automations and AI-powered flows that remove it
• Translate funnel strategy into systems: triggered campaigns, onboarding sequences, re-engagement flows, and the logic that runs them
• Build tooling to test and iterate on activation and retention campaigns across markets so the team can move fast without manual effort
• Build high-leverage automations that enable fast campaign activation across organic and paid channels, including social, job boards, answer engine optimization, and search

AI-Native Workflows

• Identify marketing workflows that are still manual and rebuild them to be AI-native, focusing on where AI can improve speed, personalization, or conversion outcomes
• Build AI agent workflows that support acquisition, content, and competitive intelligence, covering prompts, data sources, structured outputs, and the human checkpoints that need to stay in the loop
• Build evaluation frameworks that measure agent output quality and tie results back to marketing KPIs
• Stay current on new AI tools and revisit existing workflows to incorporate improvements as the technology moves

Who you are:

• 2 to 3+ years in growth marketing, lifecycle marketing, technical marketing, or a role where you owned both strategy and build
• You've shipped internal tools that teams fully adopted and used to inflect marketing KPIs
• You understand user behavior in a B2C funnel: what good activation looks like, where drop-off happens, and how to design around it
• Experience with marketing automation platforms (Iterable, Smartly, or similar); you know how to build and optimize triggered campaigns, not just run them
• You can build autonomously using low-code and AI tools; you don't need an engineering ticket to ship
• Hands-on experience with LLM APIs (OpenAI, Anthropic), including prompt design, structured outputs, and evaluation loops
• Experience building with tools like Zapier, Clay, Framer, or Lovable

If you have read up to this point, we hope you are excited about this opportunity to work at Wonolo! Even if your experience does not check every bullet point, we still highly encourage you to apply. The best hires do not always check off every box of a job description.

Nice to haves:

• Experience in a marketplace or gig economy product with a two-sided user base
• Background in worker acquisition, supply-side growth, or B2C lifecycle marketing
• Familiarity with paid acquisition channels and how to automate decisioning across them

Benefits and perks:

• The opportunity for growth in a mission-driven and well-funded start-up
• Company laptop
• Paid time off, Holiday pay, and Unpaid time off
• Access to no-cost on-demand mental health support, including counselling, mindfulness and meditation, and well-being courses
• Ability to work from anywhere in Colombia, El Salvador, Costa Rica, or Guatemala (no more commutes!)
• Team outings, happy hours, company off-sites, and more!

About Wonolo:

Wonolo is a two-sided job marketplace that serves over 2 million front-line workers, providing them access to flexible and consistent job opportunities across the United States within minutes, at companies such as Peloton, Coca-Cola, Neiman Marcus, Papa John's, and thousands more.

We are a remote-first company with 200+ full-time employees, and quickly scaling our team within the United States, Canada, and Latin America. We are well-funded and backed by leading investors including Sequoia Capital, Bain Capital, and Leeds Illuminate, among others.

Learn more about us:

• Wonolo raises $140M to continue supporting over 1 million laborers and front-line workers
• Wonolo is one of Glassdoor's best tech companies to work for in 2021
• Why G2 Venture Partners Invested in Wonolo
• Yong Kim (CEO) on why he's passionate about empowering the in-demand workforce

Commitment to Diversity, Inclusion, Equity, and Belonging

Wonolo welcomes you as you and celebrates our collective diversity. We work to serve the underserved, and we are built on the strength of our entire community. We know that diverse backgrounds, perspectives, and experiences make for the best teams, and help to drive high performance. We strive to ensure that our team represents different cultures, perspectives, and backgrounds, as these empower our team to come together to make the best decisions and the biggest impact.

Wonolo is an equal-opportunity employer. We work to ensure all people feel supported, empowered, and connected at work. A big part of this effort is through our support for members and allies of Employee Resource Groups. Individuals seeking to work at or with Wonolo are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity, or any other protected status under all applicable laws, regulations, and ordinances.

Wonolo Privacy Statement

By providing your personal information and/or submitting your application, you agree that Wonolo may use your personal information for the purposes of carrying out its recruitment and hiring process, which may include, but is not limited to, reviewing your qualifications, verifying your information, communicating with you about the recruitment process, and retaining your personal data as otherwise needed for recruitment-related activities.

Information you provide Wonolo as part of the recruitment process is accessible only to those Wonolo employees and other third-party service providers involved with Wonolo's recruitment, interview, and onboarding process. Wonolo does not disclose your personal information to any third party in a manner that would be considered a sale under applicable laws. By providing your personal information as an applicant for this position or any other position at Wonolo, you agree that your personal data may be transferred and/or disclosed to Wonolo's third-party providers. This may include transfers to servers and databases outside the country where you provided Wonolo with your personal data.

Wonolo does not accept agency or consulting resumes. Please do not forward resumes to our job postings, email alias, Wonolo employees or any other organization location. Wonolo is not responsible for any fees related to unsolicited resumes.