Grassroots Marketing Manager
eTap Inc.
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Benefits offered by this job
Job summary
Qualifications
- Minimum 5 years of progressive marketing experience, preferably in field or trade marketing.
- At least 2 years in a supervisory or people management role, leading field teams.
- Proven experience managing multi-location campaign rollouts with measurable outcomes.
Responsibilities
- Convert national campaigns into local rollout plans with clear timelines and measurable targets.
- Directly manage and coach Grassroots Marketing Officers, setting weekly targets.
- Lead co-marketing programs aligned with growth priorities.
Skills
Education
Job description
On-site - Makati 5-10 Yrs Exp Bachelor Full-time
Medical Reimbursement
HMO
Job Training, Professional Development
Founded in 2015, eTap Solutions (a unit of eTap Inc.) is at the forefront of financial technology in the Philippines, specializing in self‑service transaction machines, payment systems, and innovative fintech solutions. We design, manufacture, and operate cutting‑edge kiosks and payment platforms that enable seamless transactions for telecoms, digital banks, payment aggregators, and retail partners.
At eTap Solutions, we combine ingenuity, collaboration, and customer‑centricity to deliver solutions that drive financial inclusion and operational efficiency across communities. Our team continuously innovates to ensure our systems are secure, reliable, and easy to use—making financial services more accessible to everyone.
Being part of eTap Community means working in a forward‑thinking, innovative company that is shaping the future of financial services while making a tangible difference in the lives of many. If you're passionate about technology, collaboration, and making an impact on society, eTap is an exciting place to be.
As a Grassroots Marketing Manager, you will excel in translating national campaigns into field success. You will lead Grassroots Marketing Officers (GMOs), oversee on‑ground activations, manage co‑marketing programs with store partners, and ensure every campaign is executed with speed, quality, and accountability. Your success is measured by execution excellence, transaction uplift, partner engagement, and field visibility.
- Convert national campaigns into local rollout plans with clear timelines, territory assignments, and measurable targets.
- Ensure clarity of activation objectives and drive on‑time, on‑budget execution.
- Enforce standardized execution checklists and reporting protocols.
- Directly manage and coach Grassroots Marketing Officers, setting weekly targets and monitoring performance.
- Conduct regular field audits and performance reviews.
- Build team capability through structured training and mentoring.
- Lead co‑marketing programs aligned with growth priorities.
- Ensure brand compliance in co‑branded materials.
- Track partner participation, measure transaction uplift, and elevate underperforming locations with corrective action plans.
- Oversee roadshows, caravans, and community activations with ROI focus.
- Ensure operational readiness, manpower efficiency, and cost discipline.
- Maintain high visibility standards across all physical touchpoints.
- Manage deployment, maintenance, and audits of in‑store collaterals and kiosk branding.
- Achieve ≥95% compliance in visibility audits.
- Ensure timely replacement of damaged or outdated materials.
- Submit monthly field intelligence reports covering competitor activity, local consumer insights, and partner feedback.
- Recommend tactical adjustments based on real field data.
- Perform additional tasks as assigned while ensuring adherence to company policies and operational standards.
- Competitive salary and benefits (phone, laptop, transportation allowance, performance bonuses, medical reimbursement).
- Lead a team driving measurable local impact in a growing fintech company.
- Opportunity to develop leadership, field execution, and partner engagement expertise.
- If you prefer a desk‑bound or low‑pace work environment, this role may feel limiting.
- If you are not comfortable leading field teams in dynamic, high‑accountability settings, this may not be a good fit.
- If executing strategy in highly localized and measurable ways doesn’t excite you, this role may not match your ambitions.
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
- Minimum 5 years of progressive marketing experience, preferably in field or trade marketing.
- At least 2 years in a supervisory or people management role, leading field teams.
- Proven experience managing multi‑location campaign rollouts with measurable outcomes.
- Strong operational discipline, activation planning, KPI tracking, and reporting skills.
- Performance‑driven, resilient, and able to enforce standards with clarity and firmness.
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