Graphic Artist Head

IFace Inc.; Parañaque; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

IFace Inc. leads the creative direction for e‑commerce visuals across marketplaces, social platforms, and campaigns to maximize conversion. You will define visual standards, oversee production, and guide a design team through fast-paced launches.

Ideal candidates have 5–7 years in graphic design, 2–3 years in leadership, and strong proficiency with Adobe suite, Figma, and Canva. Experience in retail/beauty or consumer brands is a plus.

Qualifications

• Bachelor's degree in a relevant design/marketing field.
• 5–7 years of graphic design experience, with 2–3 years in leadership roles.
• Experience in e-commerce, digital marketing, retail, or consumer brands preferred.
• Proficiency in Adobe Photoshop, Illustrator, InDesign, Figma, and Canva.
• Basic video editing/motion graphics and AI-assisted design are advantages.

Responsibilities

• Develop overall creative direction; establish visual standards; ensure brand consistency; develop conversion-focused concepts.
• Lead creative development for mega campaigns, product launches, and seasonal campaigns.
• Produce key visuals, banners, thumbnails, infographics, landing pages, digital ads, and promotional materials.
• Oversee creative execution across Shopee, Lazada, TikTok Shop; optimize assets for platform requirements and campaign goals.
• Lead the design team; assign projects; review outputs; coach designers; monitor KPIs and timelines.
• Use data to improve effectiveness and conduct A/B testing on images, layouts, messaging, and CTAs.
• Ensure brand guidelines, product information accuracy, pricing, and platform specs.
• Maintain production calendar, resources, timelines, and approvals.
• Stay updated on e-commerce trends and new presentation formats.
• Manage external designers, agencies, photographers, and production partners.

Education

Bachelor's degree in Graphic Design, Multimedia Arts, Advertising, Visual Communication, Marketing, or related field

Graphic design experience

Leadership / supervisory experience

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Figma

Canva

Job description

About the role

Lead the creative direction and execution of all e-commerce visual assets across digital marketplaces, social commerce platforms, campaigns, promotions, and online marketing activities. Ensure creative materials are visually compelling, brand-consistent, commercially effective, and optimized for conversion.

Key Responsibilities:

• Develop overall creative direction; establish visual standards; ensure brand consistency; develop conversion-focused concepts; monitor design trends; optimize for mobile-first shopping

• Lead creative development for mega campaigns, double-digit campaigns, payday campaigns, product launches, flash sales, GWP, bundles, livestreaming, affiliate/creator campaigns, and seasonal campaigns

• Produce key visuals, banners, thumbnails, infographics, landing pages, digital ads, livestream assets, and promotional materials

• Manage creative execution across Shopee, Lazada, TikTok Shop; optimize assets based on platform requirements, consumer behavior, campaign objectives, CTR, conversion, and sales

• Lead and develop the design team; assign projects; establish workflows and approval processes; review outputs; coach designers; monitor KPIs; manage workload and turnaround time

• Use CTR, conversion rate, traffic, engagement, add-to-cart, sales, and advertising performance data to improve creative effectiveness; conduct A/B testing of product images, layouts, messaging, thumbnails, and CTAs

• Ensure compliance with brand guidelines and accuracy of product information, claims, pricing, promotional mechanics, DISCLAIMER, and platform specifications

• Maintain creative production calendar; plan resources; manage timelines, revisions, approvals, and delivery; proactively resolve bottlenecks and urgent requirements

• Stay current with e-commerce, social commerce, TikTok Shop, livestreaming, short-form content, and creator commerce trends; introduce innovative formats and product presentation approaches

• Manage creative resources, tools, subscriptions, equipment, external designers, agencies, photographers, and production partners as required

About you:

• Bachelor's degree in Graphic Design, Multimedia Arts, Advertising, Visual Communication, Marketing, or related field

• 5–7 years of graphic design experience, preferably with 2–3 years in leadership/supervisory role

• E-commerce, digital marketing, retail, beauty, FMCG, fashion, or consumer brand experience preferred

• Proficiency in Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Figma, and Canva

• Basic video editing/motion graphics and AI-assisted design are advantages

• Strong understanding of marketplace merchandising, campaign mechanics, product listing optimization, digital advertising creatives, social commerce, TikTok Shop, livestreaming, content-led commerce, mobile-first design, and conversion-focused design