Google Ads Virtual Assistant

VA Masters; Philippines; On-site; PHP 450,000 - 600,000; Full time

Job summary

VA Masters is seeking an experienced Marketing & Lead Generation Specialist in the Philippines to drive lead generation, sales funnels, and email marketing. You will manage campaigns, optimize funnels, and maintain a warm, authentic brand voice while collaborating with the founder on growth strategy.

You should excel at writing, have strong English communication, and be comfortable using AI analytics tools to improve performance without losing the human touch.

Qualifications

• Proven experience in lead generation, sales funnels, and conversion optimization.
• Hands-on GoHighLevel experience for lead management, funnels, and automation.
• Strong email marketing skills with nurture flows and segmentation.
• Excellent copywriting and authentic brand voice—no generic AI text.
• Strong sales thinking with ability to speak with leads directly.
• Fluent written and spoken English with professional communication.
• Comfort with AI/analytics tools to support optimization without losing human touch.

Responsibilities

• Own and improve lead generation across organic social, paid media, and inbound inquiries.
• Qualify and follow up on sales leads and move them through the funnel.
• Build and fine-tune lead management workflows, funnels, and automation in GHL.
• Run and improve email marketing flows and subscriber campaigns.
• Sharpen messaging across funnels, emails, landing pages, and social channels.
• Oversee Meta Ads strategy and scale effective campaigns.
• Structure landing pages and conversion points using data and heat maps.
• Coordinate across Instagram, Facebook, TikTok, YouTube, and LinkedIn.
• Support blog SEO, newsletters, and broader brand development.
• Surface PR and partnerships and help set KPIs for growth.

Skills

Lead generation

Sales funnels

Email marketing

Copywriting

Brand voice

English communication

Analytics tools

Project management

Strategic thinking

Tools

GoHighLevel (GHL)

Job description

Job Summary

We're in the market for an experienced, commercially minded Marketing & Lead Generation Specialist to help grow a founder-led personal brand. This is a strategic and hands-on role spanning lead generation, sales, email marketing, funnel optimization, paid ads oversight, and brand messaging. The right candidate thinks both strategically and operationally — able to keep the day-to-day growth systems running while feeding into the long-term vision of the brand. You bring strong sales instincts, excellent English communication, and the ability to write in an authentic, human brand voice.

Key Responsibilities

• Own and improve lead generation across organic social, paid media, and inbound enquiries, so no lead is missed
• Qualify and follow up on sales leads, and be on hand to speak with leads directly to move them through the sales process
• Build and fine-tune lead management workflows, funnels, and up-sell/down-sell pathways in GoHighLevel (GHL)
• Run and improve email marketing flows, nurture sequences, and subscriber campaigns to build and hold onto a warm database
• Sharpen messaging and copy across funnels, emails, newsletters, landing pages, and social channels to match an authentic brand voice
• Own and steer Meta Ads strategy, using performance data to guide execution and scale what works
• Structure and fine-tune landing pages and conversion points using data and tools such as heat maps
• Line up lead generation and consistent messaging across Instagram, Facebook, TikTok, YouTube, and LinkedIn
• Back blog SEO, newsletter strategy, and broader brand development, including input on offers and courses
• Surface PR and partnership chances and work with the founder to set KPIs and support long-term growth planning

Mandatory Skills

• Proven experience in lead generation, sales funnels, and conversion optimization
• Hands-on experience with GoHighLevel (GHL) for lead management, funnels, and automation
• Strong email marketing skills, including nurture flows, segmentation, and campaign management
• Solid grasp of Meta Ads strategy and the ability to steer ad execution based on performance data
• Excellent copywriting and messaging skills, with the ability to write in an authentic, human brand voice rather than generic AI-generated text
• Strong sales thinking and the ability to qualify and speak with leads directly
• Excellent written and spoken English with clear, professional communication
• Comfortable using AI and analytics tools to support optimization without losing the human quality of the brand
• Dependable, detail-focused, and able to work independently
• Strong communication, organization, and follow-through

Preferred Skills

• Experience with SEO and blog content optimization
• Experience with PR outreach, podcast pitching, or brand partnerships
• Able to contribute strategically to brand positioning, offers, and course development
• Familiarity with conversion tools such as heat maps and A/B testing
• Experience helping scale a growing business and develop KPIs
• Genuine interest in wellbeing, personal development, or purpose-driven work
• Able to run multiple projects and campaigns at once

Why Join Us

This is a rare chance to work directly with a founder to shape and grow a personal brand as it enters a new stage of development. You'll have real ownership across sales, marketing, and brand strategy, the freedom to bring your ideas to life, and the chance to make a meaningful impact on a mission-driven business. If you love pairing strategic thinking with hands-on execution, this role offers genuine room to grow alongside the brand.