Go-To-Market Execution Lead - South Luzon

Coca-Cola Europacific Aboitiz Philippines; Batangas City; On-site; PHP 800,000 - 1,000,000; Full time

Job summary

Coca-Cola Europacific Aboitiz Philippines is seeking to enhance their distribution effectiveness through a new role focusing on optimizing strategies and ensuring compliance within the region. The ideal candidate will have a strong background in business administration and a proven track record in trade, with excellent communication skills. Join us to refresh the Philippines and make a significant impact in the beverage industry.

Qualifications

• Relevant work experience in General Trade, Special Markets/Modern Trade, or Key Accounts is an advantage.
• Must have proficiency in Microsoft Office and digital solutions.
• Work experience in the FMCG industry is a plus.

Responsibilities

• Implement and optimize distribution strategies to ensure product efficiency.
• Collaborate with sales and partners on Go-To-Market strategies.
• Manage distributor activation and compliance.

Skills

Proficient in Microsoft Office applications

Knowledgeable in using digital solutions

Driving experience with a professional driver’s license

Geographical knowledge

Proficient oral and written communication skills

Education

Bachelor's degree in Business Administration, Marketing, Industrial Engineering, Management, or related programs

Job description

At Coca-Cola Europacific Aboitiz Philippines, we are driven by our purpose to Refresh the Philippines and Make a Difference – continuously leading the beverage industry with our Great People, Great Beverages, Great Execution, and Great Partners – Done Sustainably. As we continue to grow and shape the future, we are seeking passionate and innovative talents to join our team and make a difference with us.

Our commitment to excellence has been recognized through numerous industry awards by the Top Employers Institute, HR Asia Awards, Asia-Pacific Stevie Awards, HR Excellence Awards, and the Quill awards – and we are committed to continuously innovate, push boundaries, and create positive lasting impact to our people, customers, and the communities we proudly serve.

Role Overview

This position is responsible for implementing and optimizing distribution strategies of the Region to ensure that products reach the end consumer in the most efficient, cost-effective, and customer-focused manner.

Key Responsibilities

I. RTM Operations Execution

• Execute Go-To-Market (GTM) Integrated Activity Plan and local pilot initiatives.
• Ensure partner and wholesaler compliance with GTM standards and profitability KPIs.
• Simulates & Build Insights on Partner PNL Data during business reviews
• Determine WS/Partner Mix in the region and inform GTRM/GTMM of its impact on the saturation model.
• Manage distributor activation, contract compliance, and partner sourcing.
• Consults on GTM design and route planning with GTM HO.
• Collaborates with GTMM on terms of Region RTM Initiatives – Partner Transitions, WS Upgrade, Consolidation or Disengagements.

II. Systems Implementation & Management

• PACE. Serves as Level 1 support for frontline; Ensure SCL data accuracy by coordinating with the database admin support center
• VXCEED. Serves as the Level 2 support (Level 1 = Digital BP) for partners
• CMS. Ensures that all contracts are updated and uploaded in the system
• SAP. Coordinates with Support Center on the MDM Process; Ensure set-up CommCon in the system (MDM for both standard and off-standard entries).

III. Network Collaboration

• Work closely with sales to execute GTM strategies
• Collaborate with support functions for GTM execution
• Collect documents and requirements from Partner during engagements and disengagements
• Route the partner contracts to all signatories
• Trade validation to ensure a healthy RTM ecosystem
• Participate in MBRs/ WORs/ Trainings

IV. Performs other Commercial-related tasks as may be assigned from time to time

Qualifications

• Preferably a bachelor's degree holder in Business Administration, Marketing, Industrial Engineering, Management, or any Business-Related programs
• Relevant work experience in General Trade, Special Markets/Modern Trade, Key Accounts, an advantage
• Proficient in Microsoft Office applications
• Knowledgeable in using of digital solutions
• Work experience in the FMCG industry an advantage
• Must have geographical knowledge
• Proficient oral and written communication skills
• Driving experience with a professional driver’s license

Company Socials

Reach us through our social media pages!

LinkedIn: https://www.linkedin.com/company/coca_cola_europacific_aboitiz_philippines/

Facebook: https://www.facebook.com/cocacolaphcareers

Instagram: https://www.instagram.com/cocacolaphcareers/

Thrive with us at Coca-Cola Europacific Aboitiz Philippines and be part of a company that is dedicated to delivering refreshing moments with its diverse and inclusive workforce. Because at CCEAP, your individuality is celebrated, your voice is heard, and your contributions are valued.

CCEAP is proud to be an equal opportunity employer. We are committed to fostering an inclusive workplace where all individuals, regardless of race, color, religion, gender, sexual orientation, gender identity, age, disability, are treated with respect and have equal opportunities to grow and succeed. We believe that diverse teams lead to stronger ideas and better outcomes, and we are dedicated to ensuring a fair and equitable environment for all our employees.

Together, we can create great moments and make a meaningful impact on the lives of millions. Apply today and let's refresh the world together!