GenAI Beauty Strategy Lead

OLIVER | The Brandtech Group; Manila; Hybrid; PHP 900,000 - 1,300,000; Full time

Job summary

OLIVER | The Brandtech Group in Manila is seeking a GenAI Comms Strategist to shape social-first strategy and AI-driven creative for a leading beauty and wellbeing brand portfolio across markets.

This hybrid role blends cultural intelligence, beauty craft, and AI capability to drive day-to-day strategy and copy across markets, translating local insight into breakthrough ideas and elevating content with AI at every stage.

Qualifications

• Proven ability to develop social-first strategy for beauty or wellness brands.
• Experience working across multiple markets and cultures.
• Strong ability to craft brand narratives and content systems.
• Comfort presenting strategy to clients and senior stakeholders.

Responsibilities

• Decode beauty culture across markets and translate to strategic insights.
• Conduct AI-powered cultural, consumer, and competitive analysis.
• Develop social strategies for multiple markets with platform-specific direction.
• Craft brand and campaign strategies grounded in local behaviours and platform dynamics.
• Use AI tools to co-create scripts, narratives, and content ideas.

Skills

GenAI writing

Strategy development

Cultural intelligence

Client collaboration

Tools

Agent chaining

Job description

OLIVER | The Brandtech Group in Manila is seeking a GenAI Comms Strategist to shape social-first strategy and AI-driven creative for a leading beauty and wellbeing brand portfolio across markets.

This hybrid role blends cultural intelligence, beauty craft, and AI capability to drive day-to-day strategy and copy across markets, translating local insight into breakthrough ideas and elevating content with AI at every stage.