Gaming Copywriter: Create Player-Focused Campaigns

Relia Sourcing; Philippines; On-site; PHP 223,000 - 502,000; Full time

Job summary

Relia Sourcing in the Philippines is seeking a creative Copywriter with experience in gaming content creation to craft player-focused copy for websites, social media, emails, in-game promotions, and digital campaigns.

You will collaborate with designers, marketers, and community managers to ensure messaging resonates with gamers and strengthens the brand’s presence across digital platforms.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field preferred.
• At least 1 year of copywriting experience, ideally with gaming, esports, or entertainment brands.
• Strong understanding of digital marketing, social media, and player engagement strategies.
• Excellent written and verbal communication skills in English.
• Ability to adapt tone and messaging for gaming audiences across platforms.
• Familiarity with SEO, CMS platforms, analytics tools, and digital marketing best practices.
• Passion for gaming, pop culture, and player communities.

Responsibilities

• Write engaging copy for websites, social media, email campaigns, push notifications, in-game promotions, and marketing materials.
• Collaborate with designers, marketing, and community teams to develop campaign concepts and messaging.
• Ensure consistency in brand tone and voice across all channels.
• Research gaming trends, player behavior, and competitor campaigns.
• Edit and proofread content for clarity, grammar, and engagement.
• Support scriptwriting for game trailers, livestreams, influencer content, or video campaigns.
• Contribute ideas for game launch campaigns, events, and in-game storytelling.
• Manage multiple content projects and meet tight deadlines in a fast-paced environment.

Skills

Copywriting

Gaming content creation

Campaign concepts

Storytelling

Communication

Education

Bachelor’s degree in Marketing, Communications, Journalism, or related field

Tools

SEO

CMS platforms

Analytics tools

Job description

Relia Sourcing in the Philippines is seeking a creative Copywriter with experience in gaming content creation to craft player-focused copy for websites, social media, emails, in-game promotions, and digital campaigns.

You will collaborate with designers, marketers, and community managers to ensure messaging resonates with gamers and strengthens the brand’s presence across digital platforms.