F&B Marketing Manager: Brand Growth & Campaigns

Fredley Group of Companies; Quezon City; Presencial; PHP 600.000 - 960.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Government Mandated Benefits

13th Month pay

Opportunity for promotion

Descripción de la vacante

Fredley Group of Companies is seeking a Marketing Manager in the Philippines to develop and execute comprehensive marketing strategies for its F&B brands. The role combines brand management, campaign planning, digital marketing, and market analysis to drive awareness, engagement, and sales growth across multiple outlets.

The ideal candidate brings 5–8+ years of experience in food and beverage marketing, with strong skills in project management, budgeting, vendor negotiations, and data-driven

Formación

• Bachelor’s Degree in Marketing, Business Administration, Communications, Media, or related field.
• 5-8+ years in food and beverage marketing; not required.
• Experience across traditional and digital marketing in the food and beverage industry.
• Skills in project management, budget management, vendor negotiation, and communication.
• Excellent interpersonal and written communication to interact with clients, vendors, and team.
• Strong PM skills to multi-task and deliver ROI.
• Experience in event planning from concept development to execution, including logistics, budgeting, and vendor management.
• Ability to market events and attract attendees through multiple channels.
• Exceptional written and oral communication; able to write marketing plans.
• Team player; able to work in a very fast-paced environment and collaborate with multiple units.

Responsabilidades

• Develop and implement marketing strategies aligned with business goals and brand positioning.
• Plan and execute product launches, promotions, and seasonal campaigns.
• Manage brand identity across all channels (digital, print, in-store, packaging, events).
• Oversee digital marketing efforts including social media, content, email, and paid advertising.
• Conduct market research to analyze consumer behavior, trends, and competitor activity.
• Collaborate with sales, operations, and product development teams.
• Manage marketing budgets and track ROI of campaigns.
• Coordinate with agencies, designers, influencers, and media partners.
• Ensure compliance with food labeling, advertising, and regulatory standards.
• Monitor performance metrics and prepare marketing reports for management.

Conocimientos

Brand management

Digital marketing

Budget management

Vendor negotiation

Project management

Communication skills

Event planning

ROI analysis

Team collaboration

Educación

Bachelor’s Degree in Marketing/Business/Communications

Descripción del empleo

Fredley Group of Companies is seeking a Marketing Manager in the Philippines to develop and execute comprehensive marketing strategies for its F&B brands. The role combines brand management, campaign planning, digital marketing, and market analysis to drive awareness, engagement, and sales growth across multiple outlets.

The ideal candidate brings 5–8+ years of experience in food and beverage marketing, with strong skills in project management, budgeting, vendor negotiations, and data-driven