Executive – Paid Media (Social) Gurugram

Technians Softech Pvt Ltd; Hinoba-an; On-site; PHP 670,000 - 1,004,000; Full time

Benefits offered by this job

Competitive salary

Professional development

Collaborative environment

Flexible work timings

Job summary

Technians Softech Pvt Ltd is seeking an Executive – Paid Media (Social) to develop, implement, and optimize paid social campaigns across major platforms. The role focuses on driving brand awareness, engagement, and conversions with data-driven optimization.

Candidates should have proven experience managing paid social accounts, creating compelling ad creatives, and interpreting analytics to improve ROI. A collaborative, growth-focused environment with flexible timings is offered.

Qualifications

• Proven experience in paid social media advertising and campaign management.
• Strong knowledge of social media platforms, audience targeting, and ad placement strategies.
• Experience with social media ad platforms (e.g., Facebook Ads Manager, LinkedIn Ads, Twitter Ads).
• Ability to develop and optimize ad creatives for different audience segments.
• Proficiency in social media analytics tools and data interpretation.
• Excellent communication and content creation skills.
• Strong attention to detail, creativity, and problem-solving abilities.

Responsibilities

• Develop and execute paid social media strategies to drive brand awareness, engagement, and conversions.
• Manage and optimize paid campaigns across platforms such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, and other relevant channels.
• Monitor and analyze KPIs to measure campaign success and improve ROI.
• Create compelling ad creatives, including visuals and copy, that resonate with target audiences.
• Collaborate with marketing, sales, and product teams to align social media efforts with business goals.
• Research industry trends, competitor activity, and audience insights to refine targeting and messaging.
• Track campaign performance, generate reports, and provide actionable recommendations for improvement.
• Stay up-to-date with social media best practices, algorithm changes, and emerging paid media trends.

Skills

Paid social advertising

Campaign management

Analytics interpretation

Tools

Facebook Ads Manager

LinkedIn Ads

Twitter Ads

Job description

Executive – Paid Media (Social)

We are looking for a results-driven Social Media Specialist (Paid) to develop,implement, and optimize paid social media campaigns that align with our marketinggoals. The ideal candidate has a deep understanding of social media advertisingstrategies, audience targeting, and campaign performance analysis.

ROLES & RESPONSIBILITIES:

• Develop and execute paid social media strategies to drive brand awareness, engagement, and conversions.
• Manage and optimize paid campaigns across platforms such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, and other relevant channels.
• Monitor and analyze key performance indicators (KPIs) to measure the success of campaigns and improve ROI.
• Create compelling and engaging ad creatives, including visuals and copy, that resonate with target audiences.
• Collaborate with marketing, sales, and product teams to align social media efforts with business goals.
• Research industry trends, competitor activity, and audience insights to refine targeting and messaging.
• Track campaign performance, generate reports, and provide actionable recommendations for continuous improvement.
• Stay up-to-date with social media best practices, algorithm changes, and emerging paid media trends.

REQUIREMENTS:

• Proven experience in paid social media advertising and campaign management.
• Strong knowledge of social media platforms, audience targeting, and ad placement strategies.
• Experience with social media ad platforms (e.g., Facebook Ads Manager, LinkedIn Ads, Twitter Ads).
• Ability to develop and optimize ad creatives for different audience segments.
• Proficiency in social media analytics tools and data interpretation.
• Excellent communication and content creation skills.
• Strong attention to detail, creativity, and problem-solving abilities.

BENEFITS:

• Competitive salary package commensurate with skills and experience.
• Opportunities for professional development and training to foster continuous growth.
• Collaborative and supportive work environment that values innovation and creativity.
• Flexible work timings, 5-day work week, yearly appraisals, and refreshing breaks for work-life balance.

We’ll manage your Brand while you are away (& back)