Email Marketing Developer

Cloudstaff Philippines Inc.; Philippines; On-site; PHP 600,000 - 1,000,000; Full time

Benefits offered by this job

HMO Coverage

Employee Share Units

Cloudstaff Dream Points

Health and life insurance

Career advancement opportunities

Flexible leave credits

Well-being support

Job summary

Cloudstaff Philippines Inc. is seeking an Email Experience Manager to own the email program from production and design through QA, campaign management, and performance optimization.

This hands-on role combines email development, design, UX, and analytics; you will build and send daily emails, improve the design system, templates, workflows, and user experience while ensuring compatibility across major clients, including Outlook, and leveraging AI tools like Claude within the workflow.

Qualifications

• 4+ years of hands-on experience in email production, email development, lifecycle marketing, or email marketing.
• Strong portfolio demonstrating experience building and/or designing professional email campaigns.
• Advanced knowledge of HTML and CSS for email development.
• Strong understanding of Microsoft Outlook rendering and email-specific development techniques (MSO, VML, table-based layouts, inline CSS, responsive emails, dark mode).
• Experience using email rendering and QA tools such as Litmus or Email on Acid.
• Strong understanding of email UX, design principles, and engagement best practices.
• Experience analyzing email performance and conducting A/B tests.
• Hands-on experience using AI tools such as Claude or similar within production workflow.

Responsibilities

• Build, test, and deploy daily newsletters, marketing emails, and campaign communications.
• Manage email production through the ReadyMembership platform or similar system.
• Develop and maintain responsive, cross-client HTML email templates.
• Ensure emails render correctly across major clients, especially Outlook.
• Use table-based layouts, MSO conditional comments, VML, and inline CSS for emails.
• Implement dark mode handling and cross-client compatibility.
• Collaborate with designers and stakeholders to maintain brand and UX quality.
• Oversee QA testing and troubleshoot rendering issues before deployment.
• Use AI tools in the production workflow and maintain an AI context library.

Skills

Email production

HTML/CSS for email

Campaign management

UX design

English communication

Tools

Litmus

Email on Acid

ReadyMembership

Claude (AI)

Job description

Job Description

Client is looking for an Email Experience Manager to take ownership of its email program from production and design through quality assurance, campaign management, and performance optimization.

This is a highly hands-on role that combines email development, design, UX, campaign management, and analytics. The successful candidate will be responsible for building and sending daily emails while also improving INMA’s email design system, templates, workflows, and overall user experience.

The role requires strong expertise in HTML/CSS for email, particularly across desktop Outlook and other major email clients, as well as the ability to use AI tools such as Claude effectively within a production workflow.

Key Responsibilities

Email Production & Development

• Build, test, and deploy daily newsletters, marketing emails, conference campaigns, and initiative communications.
• Manage email production through the ReadyMembership campaign platform or similar email marketing system.
• Develop and maintain responsive, cross-client HTML email templates.
• Ensure emails render correctly across major email clients, with particular attention to Microsoft Outlook.
• Work with table-based layouts, MSO conditional comments, VML, inline CSS, and other email-specific development techniques.
• Implement appropriate dark mode handling and graceful degradation across different email clients and devices.

Email Design & User Experience

• Maintain a high standard of visual design, typography, hierarchy, imagery, and brand consistency across all email communications.
• Review and provide constructive feedback on creative assets and email designs.
• Apply email UX principles to create clear, mobile-friendly, and easy-to-scan communications.
• Ensure each email has clear calls to action, effective subject lines, and engaging preheaders.
• Collaborate with designers and internal stakeholders to improve the overall email experience.

Campaign & Project Management

• Manage the email campaign calendar for conferences, initiatives, newsletters, and one-off campaigns.
• Coordinate requests from multiple internal stakeholders and maintain production deadlines.
• Prioritize campaign requests while ensuring daily email production remains on schedule.
• Manage the end-to-end email workflow from content intake and design through development, QA, scheduling, and deployment.
• Identify potential production issues early and communicate timelines and requirements to stakeholders.

Quality Assurance

• Conduct thorough pre-send testing across major email clients, browsers, and devices.
• Use email testing and rendering platforms such as Litmus, Email on Acid, or equivalent tools.
• Maintain and follow documented email QA checklists and processes.
• Troubleshoot HTML and rendering issues and make the necessary code adjustments before deployment.
• Ensure emails meet established brand, accessibility, formatting, and technical standards.

AI & Email Systems

• Use AI tools such as Claude as part of the email development and production workflow.
• Develop and maintain a structured AI context library containing design guidelines, coding standards, reusable components, and workflow documentation.
• Build and maintain a reusable email component and template library.
• Establish documented processes that allow email campaigns to be efficiently assembled and maintained.
• Review and validate AI-generated HTML to ensure the final output meets technical, visual, and brand requirements.

Analytics & Optimization

• Monitor key email performance metrics including opens, clicks, unsubscribes, engagement, and deliverability.
• Analyze campaign results and provide actionable insights to internal stakeholders.
• Conduct A/B testing on subject lines, layouts, content, timing, and other campaign elements.
• Use performance data to continuously improve email engagement and overall program effectiveness.
• Monitor basic deliverability indicators and identify potential issues affecting campaign performance.

Qualifications and Requirements

Required Qualifications

• 4+ years of hands-on experience in email production, email development, lifecycle marketing, or email marketing.
• Strong portfolio demonstrating experience building and/or designing professional email campaigns.
• Advanced knowledge of HTML and CSS for email development.
• Strong understanding of Microsoft Outlook email rendering and email-specific development techniques, including:
  • MSO conditional comments
  • VML
  • Table-based layouts
  • Inline CSS
  • Responsive email development
  • Dark mode considerations
  • Cross-client compatibility
• Experience using email rendering and QA tools such as Litmus, Email on Acid, or equivalent.
• Strong understanding of email UX, design principles, and engagement best practices.
• Experience analyzing email performance and conducting A/B testing.
• Hands-on experience using AI tools such as Claude, ChatGPT, or similar platforms within a production workflow.
• Strong project management and organizational skills, with the ability to manage multiple stakeholders and competing deadlines.
• Excellent written and verbal English communication skills.
• Ability to work effectively with a globally distributed team.

Perks and Benefits

• HMO Coverage
• Become part of the Employee Share Units program
• Cloudstaff Dream Points - To be used for bidding useful items like appliances, kitchenettes etc.
• Comprehensive health and life insurance on your 16th day of employment, covering 1 free dependent on the 16th day of employment
• Endless opportunities for career advancement
• Flexible leave credits which may be used for vacation, emergency, and sick leaves
• In-house psychiatrist available to support employees' well-being
• International career growth and connections
• Look forward to weekly office perks for work from office staff – Free Coffee, Meals, and Beer Fridays!
• Mental Wellness Employee Assistance program through Lifeworks
• Participate and join our CS Social Clubs and Special Interest Groups to connect with colleagues
• Quarterly perks boxes for WFH staff, offering groceries and snacks to keep you fueled
• Superb and exciting Mid-Year Parties – with items to give away and cash prizes!
• Top notch workplace with first class VIP lounge and game rooms
• Unlimited cash incentives for hired referrals
• We set you up for success with a company-provided PC/Laptop and fiber internet connection