Director of Growth Marketing & Creative (Hybrid)

Armada Brands; Makati; Hybrid; PHP 3,000,000 - 5,400,000; Full time

Benefits offered by this job

extra leave days

HMO coverage

Job summary

Armada Brands seeks a Marketing Director to lead our in-house marketing team across all brands, overseeing paid ads, organic content, creative development, social media, SEO, email, CRM, affiliate and influencer marketing, and events. You will collaborate with the CEO to set strategy, translate priorities into actionable plans, and drive a high-output content engine with weekly performance reviews.

You will own the creative direction, build scalable processes, and push for growth of organic

Qualifications

• 7+ years in marketing, including 3+ years leading a team of 10 or more.
• Experience in DTC / ecommerce brands, ideally in health, wellness, beauty, or FMCG.
• Proven track record running high-volume content production for paid and organic social.
• Strong creative judgment: know what makes content entertaining and sells.
• Data-driven and comfortable with performance metrics (ROAS, reach, engagement).
• Experience building processes and systems that let a team scale.
• Hands-on experience with AI tools in creative or marketing workflows is a plus.
• Excellent command of spoken and written English.
• Growth opportunities in high growth startup.
• Hybrid setup (3 days in office in Makati, 2 days work from home).
• Perks: extra leave days, HMO coverage.

Responsibilities

• Lead Armada’s in-house marketing team across all brands, including paid ad creatives, organic content, creative, social media, SEO, paid search, email and CRM, affiliate and influencer marketing, and events.
• Set the marketing strategy together with the CEO, and translate brand priorities into clear weekly and monthly plans.
• Own the overall creative direction and content quality across all brands and channels.
• Run a high-output weekly content engine for paid ads and organic content, with final approval on what goes live.
• Own the learning loop: review performance every week, decide what to scale, iterate, or stop, and feed learnings into the next round of briefs.
• Grow organic reach and engagement, and steadily reduce our reliance on paid reach.
• Build the team’s systems and capacity: processes for briefing, production, quality review, and approvals, and a capacity plan that matches team size and skills to output targets.
• Integrate AI tools into the team’s workflows to remove manual work and increase output without compromising quality.
• Hire and shape the right team mix of full-time staff, interns, freelancers, and agencies.
• Provide management guidance to the team and its leads: set clear goals and expectations, coach and develop people through regular 1:1s and feedback, run performance reviews, and build a culture of ownership and high standards.
• Define marketing KPIs and reporting, and manage the marketing budget and vendor relationships.
• Collaborate closely with the CEO.

Skills

Marketing leadership

Content production

Data-driven

Creative judgment

English proficiency

Team building

AI tools in marketing

Strategy development

Cross-channel marketing

Tools

Meta Ads

TikTok

Instagram

Job description

Armada Brands seeks a Marketing Director to lead our in-house marketing team across all brands, overseeing paid ads, organic content, creative development, social media, SEO, email, CRM, affiliate and influencer marketing, and events. You will collaborate with the CEO to set strategy, translate priorities into actionable plans, and drive a high-output content engine with weekly performance reviews.

You will own the creative direction, build scalable processes, and push for growth of organic