Direct Response Media Buyer (Full-Stack Growth + Funnel Strategist)

Purely Optimal; Philippines; Remote; USD 18,000 - 30,000; Full time

Job summary

A dynamic marketing firm is seeking a Direct Response Media Buyer to oversee customer acquisition funnels from ad click to conversion. The ideal candidate will possess strong skills in media buying across various platforms, crafting high-converting ads, and optimizing campaigns for performance. This full-time role offers competitive pay and opportunities for career progression within the company.

Benefits

Competitive salary plus performance bonuses

Exposure to multiple brands

Potential career progression

Qualifications

• 2-5+ years of proven results in managing paid social and Google Ads.
• Experience managing 6-7 figure budgets with measurable growth.
• Self-starter attitude with high standards in a fast-paced environment.

Responsibilities

• Plan, launch, and scale paid social and search campaigns.
• Analyze campaign performance for optimization.
• Own and optimize full funnel architecture.

Skills

Paid Social Expertise

Google Ads Management

Copywriting Skills

Conversion Rate Optimization

A/B Testing

Tools

ClickFunnels

Webflow

HighLevel

Unbounce

Job description

Direct Response Media Buyer (Full-Stack Growth + Funnel Strategist)

2 days ago Be among the first 25 applicants

This range is provided by Purely Optimal. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$18,000.00/yr - $30,000.00/yr

Overview

We are scaling multiple fast-growth brands across supplements, telehealth, travel subscriptions, tech, and AI/automation. We're looking for a world-class Direct Response Media Buyer who owns the entire customer acquisition funnel from ad click to conversion.

This role combines CRO, strategy, and performance marketing—crafting, testing, and scaling full-funnel systems that convert cold traffic into customers across Facebook/Instagram, Google, and TikTok Shop.

We seek a direct response expert capable of writing high-converting copy, building optimized funnels, and scaling paid traffic profitably. If you think like a growth CMO but enjoy hands-on work in ad accounts and landing pages, we want to hear from you.

What You'll Own

• Media Buying Across Paid Social + Search: Plan, launch, and scale campaigns on Meta (Facebook/IG), Google, and TikTok Shop.
• Daily analysis of campaign performance to optimize creative, audiences, bidding, and spend.
• Focus on ROAS, CAC, and LTV.
• Conversion Rate Optimization + Funnel Strategy: Own and optimize full funnel architecture—landing pages, advertorials, checkout flows, upsells.
• Lead A/B tests across pages, hooks, CTAs, and offers.
• Turn performance data into actionable testing roadmaps.
• Direct Response Copywriting: Write or guide ads, headlines, lead-ins, advertorials, and VSL scripts that drive conversions.
• Match copy angles to customer psychology and platform behavior.
• Funnel + Offer Creation: Build new funnels from scratch for new products or verticals, coordinate landing page design and copy, and leverage proven DR frameworks for testing new offers.
• Ownership & Strategic Growth Leadership: Set KPIs, manage budgets, collaborate with founders, and build/lead a small performance team as we scale.

Requirements

WHAT YOU BRING

• Expertise in Paid Social (Meta, TikTok) and Google Ads with 2-5+ years of proven results.
• Experience managing 6-7 figure budgets with measurable growth.
• Deep copywriting and CRO skills: able to write, test, and optimize ads, landing pages, and funnels.
• Experience building landing pages, VSL funnels, and lead gen flows using tools like ClickFunnels, Webflow, HighLevel, Unbounce, etc.
• Strategic thinking like a CMO combined with tactical execution.
• Self-starter attitude, high standards, ability to thrive in fast-paced environments, ownership of outcomes, and metric tracking.
• Availability to work in Pacific Time (PST) hours.

Benefits

• Competitive salary plus performance bonuses.
• Exposure to multiple brands across various industries.
• Full ownership of campaigns, funnels, and growth strategies.
• Fast-paced, results-driven team environment.
• Potential career progression into Head of Growth or CMO roles as we scale.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Advertising
• Industries: IT Services and IT Consulting