Digital Specialist

Hammerjack Pty Ltd; Muntinlupa; On-site; PHP 550,000 - 850,000; Full time

Benefits offered by this job

Performance bonus

Career growth

Flexible schedule

Job summary

GECO Asia is seeking a highly driven Digital Specialist to lead and execute digital marketing initiatives across online platforms. You will plan campaigns, manage social channels, and analyze performance data to drive growth and brand visibility.

The ideal candidate has at least 5 years of digital marketing experience, proficiency with Google Analytics, Meta Business Suite, and paid social campaigns, and strong communication skills.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum of 5 years experience in digital marketing, social media, or performance marketing.
• Strong analytical skills and ability to translate data into action.

Responsibilities

• Plan and execute digital campaigns across platforms.
• Manage social media channels and content planning.
• Analyze performance data and deliver insights.
• Prepare regular performance reports with recommendations.
• Coordinate with stakeholders for campaign execution.
• Oversee email marketing and CRM campaigns.

Skills

Google Analytics

Meta Business Suite

Social media management

Paid media

Excel

PowerPoint

Email marketing

A/B testing

Content planning

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Ads

Facebook Ads Manager

Mailchimp

Canva

Job description

GECO Asia is hiring!

We are seeking a highly driven and analytical Digital Specialist to lead and execute digital marketing initiatives across multiple online platforms. This role is responsible for planning campaigns, managing social media channels, analyzing performance data, and delivering insights that support business growth and brand visibility.

Responsibilities

• Develop and manage the annual digital marketing calendar aligned with brand and commercial objectives
• Plan and execute digital campaigns, launches, and seasonal initiatives
• Coordinate with internal stakeholders to ensure timely and effective campaign execution
• Optimize campaign performance using insights and market trends
• Manage and oversee social media platforms, including content planning, scheduling, publishing, and copywriting
• Monitor engagement, community interactions, and audience growth across social channels
• Ensure all content aligns with brand tone, guidelines, and campaign objectives
• Create, manage, and optimize paid social media campaigns
• Analyze website performance using analytics tools and track KPIs such as traffic, conversion, and engagement
• Identify trends and opportunities for website improvements and collaborate with web teams on optimization efforts
• Plan and update website content including banners and collections
• Manage CRM database, including email campaign planning, subscriber management, and database hygiene
• Execute email marketing campaigns and perform A/B testing to improve performance
• Prepare and deliver regular performance reports with actionable insights and recommendations
• Create content guidelines to ensure consistency with brand identity
• Consolidate data from multiple channels and present insights to stakeholders

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Minimum of 5 years experience in digital marketing, social media management, or performance marketing
• Strong hands‑on experience with Google Analytics, Meta Business Suite, and social media platforms such as Instagram and Facebook
• Proficiency in reporting tools such as Excel and PowerPoint
• Experience using email marketing platforms (e.g., Mailchimp)
• Proven track record in running and optimizing paid social campaigns
• Strong analytical skills with the ability to interpret data and translate insights into action
• Excellent communication and project management abilities
• Strong understanding of digital trends and social media best practices
• Ability to work independently and manage multiple projects simultaneously
• Experience in lifestyle, sports, fashion, or retail industries is an advantage
• Organized, proactive, and detail-oriented
• Passion for digital innovation, performance marketing, and consumer brands