Digital Marketing Specialist

JJKF Golden Prime Corporation; Quezon City; On-site; PHP 400,000 - 600,000; Full time

Job summary

A leading marketing firm in Quezon City is seeking a Digital Marketing Specialist to develop and implement social media advertising strategies. The ideal candidate will have 2-3 years of experience in digital marketing, a strong knowledge of ad tools like Facebook Ads and Google Ads, and excellent analytical skills. Responsibilities include managing ad boosting activities and analyzing ad performance metrics.

Qualifications

• 2–3 years of experience in digital marketing or social media management.
• Strong knowledge of Facebook Ads Manager and Google Ads.
• Excellent analytical skills and familiarity with performance metrics.

Responsibilities

• Develop and implement social media advertising strategies.
• Manage daily ad boosting activities across platforms.
• Monitor and analyze ad performance metrics.

Skills

Digital marketing

Social media management

Analytical skills

Leadership

Creativity

Education

Bachelor’s degree in Marketing or related field

Tools

Facebook Ads Manager

Meta Business Suite

TikTok Ads

Google Ads

Job description

Key Responsibilities:

• Develop and implement social media advertising strategies across platforms such as Facebook, Instagram, TikTok, and others.
• Manage daily ad boosting activities, including budgeting, targeting, and scheduling posts.
• Monitor and analyze ad performance metrics to ensure ROI and campaign effectiveness.
• Coordinate with the creative team for content creation, captions, and visuals suited for paid campaigns.
• Research market trends and competitors to improve ad reach and engagement.
• Prepare and present weekly and monthly reports on ad performance and spending.
• Supervise the marketing team in executing digital campaigns and promotional activities.
• Suggest and implement new ways to increase online followers, leads, and conversions.
• Ensure all marketing materials and online content follow brand guidelines.
• Coordinate with branches or partner outlets for local promotions or special events.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 2–3 years of experience in digital marketing or social media management (experience in ad boosting is a must).
• Strong knowledge of Facebook Ads Manager, Meta Business Suite, TikTok Ads, and Google Ads.
• Excellent analytical skills and familiarity with performance metrics.
• Creative mindset with strong attention to detail.
• Good communication and leadership skills.