Digital Marketing Specialist

Grand Nourriture International, Inc.; Pasig; On-site; PHP 240,000 - 360,000; Full time

Benefits offered by this job

13th Month Pay

HMO

Paid Holidays

Maternity/Paternity Leave

Sick Leave

Vacation Leave

Job summary

Grand Nourriture International, Inc. is seeking a Digital Marketing Specialist to plan, implement and manage our social media accounts and digital campaigns from Pasig.

You will work with marketing and sales to drive engagement and measurable results, including e-commerce promotions and content creation. The role requires intermediate digital marketing tool proficiency, data analysis skills, and collaboration with brand principals and influencers to grow online presence and sales across Lazada,

Qualifications

• Plan, implement and manage social media accounts and digital marketing campaigns.
• Analyze data to drive strategy and measure results.
• Engage with third-party KOLs as needed.

Responsibilities

• Conceptualize and create content across social media accounts based on the marketing calendar.
• Develop and execute digital marketing campaigns to increase brand awareness and generate sales leads.
• Manage digital advertising and social media ads across platforms.
• Stay updated on trends in digital marketing and food & beverage spaces and suggest opportunities.
• Collaborate with brand principals to ensure brand consistency online and in printed materials.
• Liaise and negotiate with influencers and other brand collaborators.
• Identify growth opportunities in the digital space.
• Oversee presence on online platforms like Facebook, Lazada, Shopee with listings and promotions.
• Coordinate order processing and payment monitoring with internal teams.
• Answer inquiries and manage promotional campaigns and price discounts.
• Create visuals for promotions and designs for brochures, packaging, etc.

Skills

Digital marketing

Social media management

Content creation

Data analytics

Influencer liaison

Education

Bachelor's degree

Job description

On-site - Pasig 1-3 Yrs Exp Bachelor Full-time

Job Description

Government Mandated Benefits

13th Month Pay, Employee Loan, Paid Holidays

Insurance Health & Wellness

HMO

Maternity & Paternity Leave, Sick Leave, Vacation Leave

Job Scope:

As a Digital Marketing Specialist, you will be responsible for planning, implementing, and managing our social media accounts and digital marketing campaigns across various platforms. You will work closely with the marketing and sales teams to develop strategies that engage our target audience and drive measurable results. This role requires an intermediate proficiency of digital marketing tools and techniques, as well as the ability to analyze data and recommend strategies. Your tasks will also include engagement with 3rd party KOLs as needed.

Responsibilities:

• Conceptualize and create content across all social media accounts based on agreed marketing calendar and company needs.
• Develop and execute digital marketing campaigns to increase brand awareness and generate sales leads.
• Manage all aspects of digital advertising and social media ads.
• Stay up to date with the latest trends and best practices in digital marketing and in the food & beverage space; and make timely recommendations based on observed opportunities.
• Collaborate with brand principals as needed to ensure brand consistency across all digital channels and printed materials.
• Liaise and negotiate with influencers and other 3rd party brand collaborators
• Identify new opportunities for growth and expansion in the digital space.
• E-Commerce Management: Oversee presence on online and e-commerce platforms such as Facebook, Lazada, Shopee and other relevant digital sales platforms, including product listings, promotions, and sales optimization strategies.
• Overall management of online messages and inquiries – answering of queries, processing of orders, promotional campaigns and price discounting in coordination with the Sales Director.
• Liaise and coordinate with internal departments for order processing and payment monitoring

Other Tasks:

• Create visual concepts for promotional activities as needed
• Create designs for company brochures, t-shirts, packaging, etc. as needed
• Photo and video coverage for events as needed
• Photoshoots for products as needed

Digital Marketing Social Media E-Commerce Branding

Grand Nourriture International

HR Manager Grand Nourriture International, Inc.