Digital Marketing Specialist

Canyon GBS; Pasig; Remote; PHP 480,000 - 720,000; Full time

Job summary

Canyon GBS, a pioneering tech company focused on AI-powered solutions, seeks a Digital Marketing Specialist to strengthen its brand and public relations across channels.

This remote role requires 3+ years in marketing/PR, strong copywriting, and the ability to manage multiple campaigns from a distributed team. You'll collaborate with design, product, and leadership to craft content for web, press, social media, and newsletters.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• Expert level knowledge of the English language with strong copywriting, editing, and communication skills.
• Proven experience in developing and executing marketing strategies and public relations campaigns.
• Excellent problem-solving skills and attention to detail.
• Strong communication and collaboration skills.
• Minimum of three years of professional experience in marketing, public relations, or a related field.
• Former experience as a journalist is highly relevant.

Responsibilities

• Develop and execute marketing strategies and public relations campaigns.
• Create, edit, and manage engaging content for various channels, including web (WordPress), press releases, social media, newsletters, and marketing materials.
• Collaborate with design, product, and leadership teams to produce content about our technology and services.
• Maintain and enhance relationships with colleagues, customers, partners, vendors, and the press.
• Monitor and analyze the performance of marketing campaigns and PR activities, making data-driven decisions to optimize results.
• Manage multiple projects simultaneously, ensuring timely delivery of high-quality work.
• Utilize various marketing tools and platforms to maximize reach and impact of our brand.

Skills

Copywriting

Editing

Communication

Collaboration

Content creation

Education

Bachelor’s degree in Marketing, Communications, Journalism, or related field

Tools

WordPress

Marketing platforms

Job description

Canyon GBS is a pioneering tech company crafting impactful solutions powered by AI. Our diverse range of offerings are tailored for sectors such as higher education, public sector government agencies, non-profits, and other large enterprises. Our mission is to equip organizations with powerful yet accessible AI-powered technology to better serve their constituents.

Job Description

Important Note: Applicants for this job must reside in the Philippines and be legally allowed to work in the Philippines. The position is remote/work from home.

We are seeking a highly skilled Digital Marketing Specialist to join our dynamic team. This role is integral to enhancing our brand image and expanding our reach through effective marketing strategies and public relations campaigns. As a Marketing and PR Specialist, you will be an essential part of our product operations team, engaging with colleagues, customers, partners, vendors, and the press on a regular basis. Your expertise in copywriting, editing, communication, and marketing will help us create compelling content and execute successful campaigns.

Key Responsibilities:

• Develop and executemarketing strategies and public relations campaigns.
• Create, edit, and manage engaging content for various channels, including web (wordpress), press releases, social media (Linkedin, YouTube, X, etc.), newsletters, and marketing materials.
• Collaborate closely with design, product, and leadership teams to produce compelling content about our technology and services.
• Maintain and enhance relationships with colleagues, customers, partners, vendors, and the press.
• Monitor and analyze the performance of marketing campaigns and PR activities, making data-driven decisions to optimize results.
• Manage multiple projects simultaneously, ensuring timely delivery of high-quality work.
• Utilize various marketing tools and platforms to maximize the reach and impact of our brand message.

Qualifications

What your background looks like:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Expert level knowledge of the English language with strong copywriting, editing, and communication skills.
• Proven experience in developing and executing marketing strategies and public relations campaigns.
• Excellent problem-solving skills and attention to detail.
• Strong communication and collaboration skills.
• Minimum of three years of professional experience in marketing, public relations, or a related field.
• Former experience as a journalist is highly relevant.

Experience:

• Proven experience in creating and managing engaging content for various marketing channels.
• Proficiency in using various marketing tools and platforms.
• Ability to manage multiple projects simultaneously and work effectively in a remote, collaborative team environment.
• Strong analytical skills to monitor and optimize the performance of marketing and PR activities.

Additional Information

Equal Opportunity Employment Statement

Canyon GBS believes in equal opportunity and welcomes all qualified applicants regardless of race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender identity, or any other legally protected basis.