Digital Marketing Specialist

Cibes Lift Philippines Inc.; Makati; On-site; PHP 670,000 - 1,004,000; Full time

Job summary

Cibes Lift Philippines Inc. in Makati seeks a Digital Marketing Specialist to own content across social channels, optimize GBP, and turn raw footage into short social videos.

You’ll manage weekly content plans, craft visuals with Canva, and ensure compelling captions with CapCut edits. You’ll oversee Instagram, Facebook, GBP, and repurposed content for TikTok, Threads, and LinkedIn, while coordinating with sales for authentic footage and stories.

Qualifications

• CapCut editing and short-form video knowledge.
• Experience publishing on Instagram, Facebook, and GBP.
• Basic WordPress updates and blog publishing.
• Canva proficiency for social assets.

Responsibilities

• Lead a weekly content plan for core channels.
• Create social media artworks and publish across platforms.
• Turn raw footage into short social videos with captions and hooks.
• Repurpose content across reels, stories, posts, and GBP updates.
• Coordinate with showroom/sales to capture footage and real customer stories.
• Support GBP activity with posts, photos, offers, and updates.
• Track content performance and identify formats that drive enquiries.

Skills

Content creation

Social media management

Video editing

SEO basics

Analytics

Tools

CapCut

Canva

WordPress

Google Business Profile

Instagram

Facebook

TikTok

Threads

LinkedIn

Meta Ads Manager

GA4

GSC

GTM

Pixel

Job description

Digital Marketing Specialist (Content + Social + SEO) | Manila (Makati)

What is this role really about?

You’ll grow inbound leads through consistent content and visibility for Cibes Lift (position based at our Makati office). This is a hands‑on role focused on keeping our social channels and GBP active, turning raw footage into short social videos, and reporting what actually drives enquiries.

Channels you’ll own

• Core (weekly execution): Instagram + Facebook (Reels, Stories, posts, community), Google Business Profile (GBP) (posts, photos, offers, Q&A, reviews support)
• Secondary (repurpose from core content): TikTok (short videos), Threads (short posts, updates, light community), LinkedIn (brand and credibility content) … etc
• Support: Website updates (WordPress landing pages + blog publishing), Light paid support (small boosts, basic retargeting)

What you’ll do day to day

1) Content across all channels (Top priority, video included)

• Run a simple weekly content plan (topics, formats, posting schedule)
• Create Social Media artworks using Canva and Creative Assets internal database.
• Turn raw phone footage into short social videos using CapCut (Reels, Stories, FB video, TikTok) with captions and strong hooks
• Repurpose smartly (Reel/TikTok → Story cut-downs → FB post → Threads post → LinkedIn post → GBP post)
• Coordinate with showroom/sales to capture usable footage, photos and real customer stories

2) Google Business Profile (GBP)

• Keep GBP active with posts, fresh photos, offers, and service updates

3) Organic growth + lead support

• Improve engagement and response speed with the team (clear handoff process)
• Track what content drives real enquiries and double down on it

4) Paid advertising (lower priority)

• Use paid only when helpful: small boosts, simple retargeting, limited tests

Tools you should already know

Must-have

• CapCut (or equivalent) and short‑form editing (captions, pacing, hooks)
• Instagram + Facebook publishing and community basics, Google Business Profile management
• Basic WordPress updates
• Canva

Nice-to-have

• TikTok, Threads, and LinkedIn publishing experience
• Meta Ads Manager / basic boosting
• GA4 / GSC basics
• GTM / Pixel basics

What success looks like in 90 days

• A steady publishing rhythm, GBP looks “alive”: fresh pictures, posts.
• Clear reporting: which formats drive messages, calls, and showroom visits