Digital Marketing & SEO Growth Manager
Outsourced Quality Assured Services Pty
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Job summary
Outsourced Quality Assured Services Pty is seeking a Digital Marketing & SEO Growth Manager to own our client’s digital growth strategy. You will combine traditional SEO, AI search optimization, marketing automation, and social media strategy to expand brand visibility and audience engagement.
This fully remote role involves managing Showit/WordPress content, content creation with Canva, and collaboration with an in-house video team to produce high-performing content for Instagram, TikTok,
Qualifications
- Proven experience in digital marketing, growth marketing, and SEO.
- Strong ability to drive organic traffic and content optimization.
- Familiarity with AI search optimization and automation tools.
- Experience managing WordPress/Showit ecosystems and Canva visuals.
Responsibilities
- Lead SEO, AI SEO, and website growth initiatives.
- Develop social media growth and video content strategy for multiple platforms.
- Design Pinterest pins and graphics using Canva and optimize pins for SEO.
- Build marketing automation workflows to convert audiences into visitors and subscribers.
- Develop monetization strategies and measure performance across channels.
- Plan and manage a unified content calendar and remote collaboration workflow.
Skills
Tools
Job description
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take ownership of the digital growth strategy, combining traditional SEO, AI Search Optimization (AIO), marketing automation
About Us: Outsourced is a leading Philippines outsourcing company providing dedicated remote staff and offshore staffing services. We specialise in providing staff of the highest quality who will continue to exceed your expectations and provide benchmark offshore solutions to your business. With Outsourced you can scale your organisation quickly, easily and cost effectively with dedicated remote staff based in our modern offices in Manila.
About the Role
We are seeking a strategic, data-driven, and AI-savvy Digital Marketing & SEO Growth Manager to lead the digital growth of our client's online presence. This role will focus on increasing organic website traffic, growing social media audiences, optimizing content performance, and developing monetization opportunities across multiple digital platforms.
Working remotely, you will take ownership of the digital growth strategy, combining traditional SEO, AI Search Optimization (AIO), marketing automation, and social media strategy to expand brand visibility and audience engagement.
You will manage website content through a Showit template integrated with WordPress, create engaging visual assets using Canva, and collaborate closely with the in-house video editing team to turn existing footage into high-performing content across Instagram, TikTok, YouTube, Pinterest, and other platforms.
This role is ideal for a self-starter who thrives in a results-driven environment, works independently, and can translate data and creative ideas into measurable business growth.
- Conduct keyword research, competitor analysis, technical SEO audits, and on-page optimization to improve organic search rankings and website traffic.
- Optimize recipe blogs and lifestyle content for Google and AI-powered search platforms, including ChatGPT, Perplexity, and Gemini.
- Manage and publish website content using Showit and its integrated WordPress blogging backend, ensuring consistent layouts, functionality, and user experience.
- Implement SEO best practices, including internal linking, metadata optimization, structured data, and recipe schema markup.
- Monitor website performance, search rankings, and organic traffic using Google Analytics 4 (GA4), Google Search Console, and other SEO tools.
- Develop strategies to increase website traffic and maximize advertising revenue through effective content planning and optimization.
- Develop and execute growth strategies for Instagram, TikTok, YouTube, Pinterest, and Facebook.
- Identify emerging content trends, audience interests, and platform algorithm changes to guide content strategy.
- Create data-driven video briefs, scripts, hooks, and creative direction for the in-house video editing team.
- Repurpose existing video footage into platform-specific content, including Reels, TikToks, YouTube Shorts, and long-form YouTube content.
- Optimize video titles, descriptions, captions, hashtags, thumbnails, and calls to action to improve reach, engagement, and traffic.
- Track audience growth and content performance, using insights to continuously refine strategies.
- Design high-performing Pinterest pins, social media carousels, infographics, and promotional graphics using Canva.
- Develop Pinterest boards and optimize pins with relevant keywords, descriptions, and links to drive traffic to recipe blogs and website content.
- Maintain consistent branding, visual quality, and messaging across digital platforms.
- Use performance data to test and improve creative assets, formats, and publishing strategies.
- Build automated workflows that convert social media audiences into website visitors, email subscribers, and customers.
- Set up and optimize automation tools such as ManyChat, Zapier, and email marketing platforms.
- Develop email marketing campaigns, subscriber growth initiatives, and automated nurture sequences.
- Plan and execute lead-generation strategies to grow the email newsletter subscriber base.
- Create and optimize marketing funnels for digital products, including video classes, e-books, and signature sauces.
- Develop strategies to monetize website traffic through advertising networks and other revenue-generating opportunities.
- Support the promotion and sales of digital products and branded offerings through conversion-focused campaigns.
- Establish, monitor, and report on key performance indicators (KPIs) across all digital channels.
- Analyze traffic sources, audience behavior, engagement, conversions, and revenue performance.
- Conduct ongoing experiments and use data-driven insights to improve campaign effectiveness and overall digital growth.
- Build and maintain a unified content calendar across Instagram, Facebook, TikTok, YouTube, and Pinterest.
- Schedule and manage content distribution using platforms such as Tailwind, Hootsuite, or similar tools.
- Coordinate with the in-house video editing team to ensure timely delivery and publishing of content.
- Communicate progress, priorities, and performance updates clearly in a remote and asynchronous working environment.
- Proactively identify opportunities to improve workflows, adopt new technologies, and scale digital marketing operations.
- Website: Reach 50,000+ organic monthly pageviews.
- Instagram: Grow from approximately 30,000 to 75,000 followers.
- TikTok: Build the account to 50,000 followers.
- YouTube: Grow the channel to 75,000 subscribers.
- Pinterest: Generate and maintain 100,000+ monthly pageviews/impressions.
- Email Marketing: Grow the active subscriber base from 5,000 to 15,000.
These targets will guide the overall growth strategy, with performance monitored regularly and tactics adjusted based on data and results.
- Proven experience in digital marketing, SEO, growth marketing, or a related field.
- Demonstrated ability to improve organic website traffic through keyword research, on-page SEO, technical SEO, and content optimization.
- Understanding of AI Search Optimization (AIO) and strategies for improving content visibility in AI-powered search experiences.
- Experience managing WordPress websites; familiarity with Showit and its WordPress blogging integration is an advantage.
- Knowledge of structured data, schema markup, and recipe SEO is highly desirable.
- Experience developing and executing social media growth strategies across multiple platforms.
- Proficiency in Canva, with a strong eye for visual design, typography, branding, and content presentation.
- Familiarity with marketing automation tools such as ManyChat, Zapier, and email marketing platforms.
- Experience with analytics and reporting tools, particularly Google Analytics 4 and Google Search Console.
- Understanding of Pinterest SEO, YouTube optimization, and short-form video growth strategies.
- Experience with content scheduling tools such as Tailwind, Hootsuite, or similar platforms.
- Strong analytical, organizational, communication, and project management skills.
- Ability to work independently, manage multiple priorities, and deliver measurable results in a fully remote environment.
- Reliable internet connection and the ability to work consistently from 1:00 PM to 10:00 PM PHT.
- Consistent growth in organic website traffic and search visibility.
- Increased reach, engagement, and follower growth across social media platforms.
- A streamlined content production and distribution process supported by automation.
- Improved conversion of social media audiences into website visitors and email subscribers.
- Growth in website advertising revenue and sales of digital products.
- Clear, actionable performance reporting and continuous improvement based on data.
Work Arrangement: 100% Home-Based / Remote
Working Hours: 1:00 PM – 10:00 PM Philippine Time (PHT)
Employment Type: Full-Time
Note: As part of our recruitment process, we conduct a background check on all hired candidates. Please ensure that all required documents are prepared and submitted promptly.
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