Digital Marketing Analyst

Snapscale; Talisay; On-site; PHP 400,000 - 600,000; Full time

Job summary

A leading digital marketing firm in Talisay, Batangas is seeking an experienced Digital Marketing Analyst. The candidate will analyze campaign performance, develop reports, and support SEO strategies. A bachelor's degree in a related field and 3+ years of experience in analytics are required. Proficiency in Google Analytics and data visualization tools like Tableau is essential. This role demands strong analytical skills and the ability to manage multiple projects in a fast-paced environment.

Qualifications

• 3+ years of experience in digital marketing analytics.
• Strong analytical and problem-solving skills.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Analyze digital marketing campaign performance across channels.
• Develop and maintain marketing dashboards to track KPIs.
• Conduct A/B testing and performance experiments.

Skills

Digital marketing analytics

Data visualization

Google Analytics proficiency

SQL

Data interpretation

Education

Bachelor's degree in Marketing or related field

Tools

Google Tag Manager

Tableau

Google Data Studio

Job description

Duties & Responsibilities

• Analyzes digital marketing campaign performance across channels, including paid ads, SEO, email marketing, and social media.
• Develops and maintains marketing dashboards and reports to track KPIs and business objectives.
• Conducts A/B testing and performance experiments to improve conversion rates and ROI.
• Utilizes Google Analytics, Google Tag Manager, and other analytics tools to measure traffic, engagement, and user behavior.
• Supports SEO strategy through keyword research, backlink analysis, and website performance tracking.
• Collaborates with marketing teams to provide insights and recommendations based on data findings.
• Ensures data accuracy and integrity across all digital marketing platforms.
• Monitors industry trends, emerging technologies, and competitive performance to inform marketing strategies.
• Assists in audience segmentation and targeting for personalized marketing campaigns.
• Generates insights for paid media optimization, including bid strategies, audience targeting, and creative performance.
• Performs other duties as assigned.

Required Skills & Abilities

• Bachelor’s degree in Marketing, Data Analytics, Business, or a related field.
• 3+ years of experience in digital marketing analytics, preferably in healthcare or marketing industries.
• Proficiency in Google Analytics, Google Tag Manager, and digital advertising analytics tools.
• Strong understanding of data visualization tools such as Tableau or Google Data Studio.
• Ability to interpret data, identify trends, and translate insights into actionable marketing strategies.
• Strong proficiency in Excel, SQL, or other data manipulation tools is a plus.
• Detail-oriented with strong analytical and problem-solving skills.
• Ability to work in a fast-paced environment and manage multiple projects.
• Knowledge of HIPAA and healthcare compliance standards is a plus.