Digital Assistant Marketing Manager

United Asia Automotive Group Inc.; Philippines; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

United Asia Automotive Group Inc. in the Philippines is seeking a Digital Marketing Asst. Manager to lead strategic planning, brand management, and integrated marketing campaigns for RADAR EV pickups.

You will manage online presence, analyze campaigns, collaborate with sales, and mentor a team of creatives to drive growth in a fast-moving automotive market.

The role emphasizes data-driven decision making, ROI analysis, and staying ahead of digital trends to maintain a competitive edge.

Qualifications

• Bachelor's or Masters degree in Marketing, Business Administration or related field.
• At least 3-5 years of experience as a Manager in automotive or consumer brands.
• 3+ years of progressive marketing experience with strong Digital marketing, ATL and BTL strategies, preferably in the automotive sector.

Responsibilities

• Develop and execute strategic marketing plans aligned with business objectives.
• Define brand positioning and ensure consistent messaging across channels.
• Plan, execute, and monitor integrated marketing campaigns across digital, print, broadcast, and experiential channels.
• Manage online presence including website content, SEO, social media, and online advertising.
• Analyze campaign performance data to optimize ROI and inform product positioning.
• Collaborate with sales and cross-functional teams to align marketing with sales goals.
• Develop sales enablement materials and tools to drive customer acquisition and retention.
• Develop and manage the marketing budget and report on performance.

Skills

Digital marketing

Analytics

Campaign management

CRM familiarity

Strategic thinking

Education

Bachelor's or Master's degree in Marketing, Business Administration or related field

Job description

Are you looking for a job that offers career advancement?

Be PART of one of the FASTEST-growing automotive brands in the Philippines!

The EXCLUSIVE distributor of RADAR EV Pick up here in the Philippines needs a Digital Marketing Asst. Manager!

The primary responsibilites are:

Strategic Planning & Brand Management

• Develop and implement comprehensive marketing strategies that align with business objectives and market dynamics.

• Define and manage brand positioning to increase brand equity and customer perception.

• Ensure consistent messaging and visual identity across all marketing materials and channels.

Integrated Marketing Campaigns

• Plan, execute, and monitor integrated marketing campaigns across digital, print, broadcast, and experiential channels.

• Analyze campaign performance data to optimize strategies and maximize return on investment (ROI)

• Collaborate with cross-functional teams to ensure cohesive messaging and branding across all platforms.

Digital Marketing & Online Presence

• Manage the company's online presence, including website content, SEO, social media, and online advertising.

• Utilize analytics tools to track and improve online performance and customer engagement.

• Stay abreast of emerging digital marketing trends and technologies to maintain a competitive edge.

Market Research & Analysis

• Conduct through market research to identify trends, customer preferences, and competitive dynamics.

• Leverage insights to inform product development, positioning, and market strategies.

• Monitor industry developments to identify new opportunities and potential threats.

Sales Collaboration & Support

• Work closely with the sales team to align marketing strategies with sales goals and customer engagement efforts.

• Provide support to sales staff on marketing initiatives and product features.

• Develop sales enablement tools and materials to facilitate customer acquisition and retention.

Budget Management

• Develop and manage the marketing budget, ensuring effective allocation of resources across campaigns.

• Monitor expenses and report on financial performance related to marketing initiatives.

• Identify cost-saving opportunities without comprising campaign effectiveness.

Team Leadership & Development

• Lead and mentor a team of creatives and marketing professionals, fostering a culture of collaboration and innovation.

• Set clear performance expectations and provide regular feedback and coaching.

• Identify training and development opportunities to enhance team capabilities.

Qualifications:

• Bachelor's or Masters degree in Marketing, Business Administration or related field.

• At least 3-5 years of experience as a Manager in automotive or consumer brands.

• 3 + years of progressive marketing experience , with a strong on Digital marketing, Above-The-Line (ATL) and Below-The Line (BTL) strategies, preferably in the automotive sector.

• Proven track record of developing and executing successful marketing campaigns that drive measurable results.

• Strong analytical, communication and project management skills.

• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

Competencies

• Experience with Digital-first marketing strategies and tools.

• Familiarity with customer relationship management (CRM) systems and data analysis platforms

• Strong understanding of the automotive industry's unique challenges and opportunities.

• Ability to build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.

Working Pattern and Location:

Hiring Date: August - September 2026

Employment Type: Full-time

Work Location: On-site

Working Hours: 7:30 AM to 5:30 PM

Workdays: Monday to Friday

Location: 728 A. Bonifacio Ave., Balintawak, Quezon City (beside a gas station)