Digital Advertising Specialist, Manila, Philippines

Thomson Reuters Foundation; Manila, Hinoba-an; On-site; PHP 500,000 - 800,000; Full time

Job summary

Thomson Reuters Foundation in Manila, Philippines is seeking a Digital Advertising Specialist to own paid media end-to-end and drive funnel performance within a modest budget.

You'll design full-funnel campaigns across LinkedIn, Google, Meta, YouTube and other platforms, build audiences, run A/B tests, and report insights to senior stakeholders while collaborating with Communications, Social Media and Design teams.

Qualifications

• Proven track record delivering paid digital campaigns.
• Hands-on experience managing LinkedIn Ads and Google Search Ads; Grant experience is a plus.
• Experience owning campaigns through planning, execution, and reporting.
• Strong understanding of the marketing funnel and objective-based campaigns.
• Experience building and refining audience segments for B2B or niche audiences.
• Comfortable with A/B testing to improve performance.
• Strong reporting and ability to communicate insights to non-specialists.
• Experience budgeting and billing processes for campaigns.

Responsibilities

• Own and execute a paid social strategy across a modest budget.
• Design and run full-funnel campaigns with defined objectives.
• Build and refine audience targeting and run A/B tests.
• Set up robust tracking and produce regular performance reports.
• Communicate insights to non-specialist internal stakeholders.
• Manage campaign budgets and billing across platforms.
• Collaborate with colleagues in Communications, Social Media and Design.
• Coach colleagues and leadership on paid-advertising best practices.

Skills

Paid digital campaigns

LinkedIn Ads

Google Search Ads

A/B testing

Analytics & reporting

Budget management

Stakeholder management

Copywriting

Tools

Google Ads

LinkedIn Ads

Meta Ads

YouTube Ads

TikTok Ads

Canva

Job description

Digital Advertising Specialist, Manila, Philippines

We are seeking a creative and versatile Digital Advertising Specialist to develop and implement effective marketing campaigns for the Thomson Reuters Foundation.

This is a specialist, hands-on role rather than a broad marketing generalist one. You’ll own paid media end-to-end, from campaign planning through to post-campaign reporting, and will need to know instinctively when a campaign objective is awareness, when it’s consideration, and when it’s conversion.

You’ll work within a broader External Engagement team, working closely with colleagues in Communications, Social Media, and Design, and across our broad range of activities and managing relationships with senior internal stakeholders.

You’ll be excited about the opportunities that digital advertising offers to the Thomson Reuters Foundation, while respecting our adherence to Reuters Trust Principles and the need for responsible budgeting within the constraints of a small charity operating across multiple geographies.

About the role

As our Digital Advertising Specialist at the Thomson Reuters Foundation, you will:

• Own and execute a paid social strategy across a modest budget, making informed decisions regarding allocation across organisational and team-specific priorities.
• Design and run full-funnel campaigns, with clearly articulated objectives.
• Build and continuously refine audience targeting, across a varied set of segments. Run structured A/B tests to iterate and improve campaigns.
• Set up robust tracking and produce regular performance reports; expertly communicate insights and best practice to non-specialist internal stakeholders.
• Manage campaign budgets and billing across all platforms, ensuring efficient spend and meaningful ROI.
• Build strong working relationships with colleagues across the business.
• Work closely with the Social Media Lead on opportunities for collaboration and effective partnerships across organic and paid activities.
• Coach and inform colleagues and senior leadership on paid-advertising best-practice, new opportunities, and budgetary needs.

About you

To be our Digital Advertising Specialist, you will likely have:

• A proven track record of delivering successful paid digital campaigns.
• Demonstrable hands‑on experience managing paid campaigns on LinkedIn Ads and Google Search Ads (Google Ad Grant experience a strong plus); experience with other platforms (Meta, YouTube, TikTok etc.) also preferred.
• Proven experience owning campaigns through planning, execution, reporting and analysis.
• Strong understanding of the marketing funnel and the ability to design and target campaigns against the right objective.
• Experience building and refining audience segments and targeting strategies for B2B, professional, or niche audiences.
• Confident with A/B testing approaches and using results to improve campaign performance.
• Strong reporting and analytical skills; comfortable building performance reports and communicating insights to non-specialist colleagues.
• Experience managing campaign budgets and billing processes.
• Excellent stakeholder management skills: you’ll be coordinating with cross-functional teams with different needs, priorities, and levels of marketing literacy.
• Experience in a sector where insight may be transferrable, such as non-profit, membership, professional services, B2B/SaaS.
• Comfortable working with small budgets and prioritising ruthlessly.
• Experience creating assets in Canva (or similar) or briefing a Design team.
• Flawless English and compelling copywriting skills.