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ABS-CBN Corporation is seeking a Digital Account Officer to lead digital initiatives across various Lines of Businesses. This role emphasizes strategic alignment and coordination, with a key focus on executing successful digital campaigns. Candidates should possess a Bachelor’s degree in relevant fields and demonstrate strong digital marketing skills. Fresh graduates are encouraged to apply, making this an excellent opportunity to join a leading media organization and grow within the digital landscape.
Be a Kapamilya!
The Digital Account Officer is the lead advocate of Digital to the assigned Lines of Businesses (LOBs), ensuring strategic alignment of the digital agenda across the company. Possessing a deep understanding of the Digital business and all its platforms, he/she builds meaningful and productive relationships with LOBs thru relevant and compelling digital products and services to grow their business. He/she leads the strategizing, planning, coordination, and monitoring of executions for all digital requirements across the LOBs and ensures these LOBs are represented in internal Digital discussions.
Duties and Scope of Work
Identify, pitch, and execute digital solutions/features that will create new business opportunities for campaigns aligned with the LOBs goals.
Work with all units under the Digital Division to propose engaging campaigns, solutions and execution strategies that will deliver success in audience engagement, revenue contribution, and strengthen ABS-CBN’s leadership in the digital space.
Be the SPOC for assigned key projects and coordinate from end-to-end with all stakeholders from conceptualization, execution until KPI reporting.
Be knowledgeable with all the digital products and work directly with digital business leads and support teams to deliver project objectives.
Ensure assigned LOBs are represented in internal Digital discussions.
Work closely with Head of Accounts Servicing and rest of team to champion the digital vision and implementation.
Qualifications
Bachelor's degree in Communications, Marketing, Digital Advertising, or other related course.
Knowledgeable in digital marketing & trends.
Strong interpersonal, communication, analytical & problem solving skills.
Fresh graduates are welcome to apply