Customer Data Mgmt Analyst II

Relx Plc; Manila; On-site; PHP 420,000 - 660,000; Full time

Job summary

Reed Exhibitions is seeking a CDM Analyst II in Manila to support marketing and analytics activities. You will liaise with stakeholders and privacy experts, ensuring compliant data flows from CRM systems to campaigns. You will help simplify processes, enhance data extraction, and support segmentation for campaigns.

The role emphasizes data governance, privacy compliance, and cross-team collaboration to improve data quality and personalization initiatives.

Qualifications

• Bachelor's degree required.
• 3 years of relevant experience in data management, data processing or data analysis.
• Strong analytical capabilities and attention to detail.

Responsibilities

• Data Process Management: manage data flow from CRM systems to campaigns and projects.
• Data Governance: adhere to global data privacy laws, develop local policies and maintain data integrity.
• Marketing Data List Extractions & Segmentation: generate accurate lists, perform privacy checks, design campaign reports.

Education

Bachelor's degree

Tools

Salesforce

Oracle BI

Job description

## Customer Data Mgmt Analyst IIApply: PHL-RE Shared Services-Manila: PHL-RE Shared Services-Iloilo: Full time: Posted Today: R118735The CDM Analyst is an expert on Customer Data Management, as she/he will be supporting various Reed Exhibitions’ marketing & analytics activities. The successful candidate will be expected to directly liaise with several key stakeholders and global data privacy experts to understand the overall customer data structure and needs of the business unit. This role will also be responsible in ensuring ease of use of data by establishing processes for data management activities. This will also be key in assisting teams leverage a wealth of customer data in personalizing customer experiences according to varying show, business or campaign objectives CDM Analyst support will cover three MAIN responsibilities but not limited to:**Data Process Management*** Work with various RX BUs and teams (marketing, data, or show teams, among others) handling customer data to develop and establish an efficient and compliant flow of data and data usage from onshore or from varying CRM and registration systems to the campaigns and projects* Provide solutions to simplify current complex processes and roadblocks between BU and Manila and within local marketing groups, as needed* Deliver any needed enhancements to data extraction and reporting Salesforce, registration platforms or other similar CRM systems as needed and allowed**Data Governance*** Adherence to various global data privacy laws and standards to ensure data integrity at all times* Develop local policies in adherence to regional/BU policies* Data maintenance: flag inaccuracies on customer information for NRGDM teams to possibly work on* Conduct studies and explore Do Not Call Register and Do Not Mail lists to invest on* Initiate and present reports to summarize activities on data analysis**Marketing Data List Extractions & Segmentation** * Assess data requirements to develop and manage accurate lists for marketing campaigns, customer insights and other marketing-related functions; includes list checking and matching, and privacy checks* Handle imports and exports of data from Salesforce and show registration system to campaign platforms (Eloqua, Verint, etc)* Design reports and queries for campaign marketing channels* Refreshing lists for campaign activity as and when required* Demonstrate actions to validate data, reduce data duplications and manually delete or merge duplicated records as appropriate* Work with data teams, analysts and/or show teams in identifying segmentation opportunities (i.e. via personas, behaviors, etc.)* Work closely with the marketing and analytics teams to ascertain areas of priority for the business in terms of where deeper market penetration is needed* Provide a feedback loop to stakeholders so that data quality is maintained and improved as required. Work with stakeholders for resolutions on any concerns raised* Align yourself to the business priorities as and when they change **Qualifications:** * Bachelor's degree holder* 3 years of relevant experience in data management, data processing or data analysis* Intermediate skills on MS Office, Advanced with Microsoft Excel* Experience in data management and processes in Salesforce and Oracle Business Intelligence or similar tools* Experience in global stakeholder management* Understanding of data gathering, inspecting, cleansing, transforming, and modeling/diagramming techniques* General knowledge on GDPR and other data privacy laws globally* Excellent presentation and communication skills* Keen attention to detail* Strong analytical capabilities* Ability to quickly learn and apply enterprise AI tools and technologies to support technical workflows and business objectives.