CS Product Development, Marketing & Business Development Consultant

aia; Philippines; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

AIA Philippines seeks a seasoned professional to develop products and direct marketing programmes for CS product categories, supporting the Sales Teams and Operations while guiding business intelligence and strategic plans. The role focuses on cross-functional collaboration across product development, marketing, and partnerships.

You will drive market research, trainings, events, and merchandising to achieve sales targets and grow the CS business portfolio.

Qualifications

• Minimum 5 years of experience orchestrating product development from concept to launch.
• Understanding of insurance product structures, underwriting and pricing considerations.
• Strong problem-solving and project management abilities.

Responsibilities

• Develops products and directs marketing programmes for CS product categories.
• Provides marketing support to Sales Teams and Operations; oversees BI processes.
• Meets sales targets through strategic partnerships and channel initiatives.
• Plans events, promotions, and merchandising to boost product visibility.
• Leads market research, training programs and business development efforts.

Skills

Product development

Insurance product knowledge

Project management

Market analysis

Cross-functional collaboration

Job description

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About the Role

The position is responsible for developing products and directing marketing programmes for various CS product categories. He/She is responsible for providing all types of marketing support to the Sales Teams and occasionally to the Operations Team, in the achievement of their respective duties. This position will support the Sr. Manager for Business Innovation and Channel Support in overseeing business intelligence processes and analytics, development of strategic plans and strategic partnerships. He/she shall help provide a full view of CS’ performance and help sales channels in developing alternative source of businesses in order to achieve the set sales targets.

A. Product Management (40%)

Provides in-depth market, industry and competitive analysis positioning – 5% Recommends new products and product bundles (especially with Medicard) and works on the development thereof, inclusive of pricing and packaging strategies in coordination with the Product Development Committee, Actuary, Sales, Legal and Underwriting Departments – 10% Coordinates with and challenges the Group Office or local Actuaries to tweak or repackage existing products – 5% Packages products with other profit centers, affiliates or external parties for cross-marketing purposes – 5% Performs other duties that may be assigned from time to time.

B. Marketing Services (25%)

• 1. Corporate Communications (Advertising and Public Relations) - a. Writes and issues feature articles or advertorials pertaining to CorpSol’s products, events, various programs, clients and pre and post event summaries. Responsible in CS performance write ups for Exco, Group Office and external distributions – 5%
• Promotions – 5%
• Conceptualizes and consolidates channel requirements in relation to their promotional needs.
• Launches sales promotions in coordination with the Corporate Sales Executives (CSEs) and/or Operations Team.
• Evaluates, measures the effects of contests; monitors contest results vs. the objectives and provides timely feedback to the parties concerned.

C. Special Events – 5%

Plans, organizes and executes special events aimed at, but not limited to promoting CorpSol to various distribution channels or existing clients.*Includes product launches

D. Merchandising – 5%

• a. Determines, conceptualizes and creates the marketing materials (posters, flyers, brochures, teasers, primers, etc.) needed by the CSEs to effectively carry out their functions and coordinates with the pertinent departments for the delivery of such
• b. Conceptualizes & sources materials for promo giveaways, contest prizes, etc. and coordinates with the appropriate departments for the delivery of such
• c Keeps an inventory of said prizes and giveaways and requests for re-stocking in a timely manne. Prepares presentation materials (powerpoint presentations, flyers, teasers) when needed * includes product launches

Market Research – 5%

• Conducts market researches/market studies for both life insurance and HMO insdustries; forwards results of such and its implications to the Sales Team
• Analyzes industry, economic, legal and political trends that may affect the corporate market, the group insurance business and the life and HMO industries
• Researches industry practices & trends and prepares comparative analyses and recommendations
• Identifies potential new market/s niches to tap

Training – 10%

• a. Develops individual training programs and modules that will meet skills gap as identified in the training needs analysis and identifies individual training success criteria standard and metrics.
• b. Executes the training programs for the CS employees and ensures acquisition of required knowledge and skills within specified.
• c. Acts as the subject matter expert on the nature and processes of all the related elements and facets of the CS products. standards and timelines. This includes product launches.

Others – 5%

• a. Identifies and ties up with possible alternative distribution channels
• b. Sources and supports alternative means to promote Corporate Solutions (eg. Website, ads) Provides product support to the CS channels
• c. Performs other duties that may be assigned from time to time.

C. Business Development (35%)

• 1. Manages and implements analysis, analytical approaches and methodologies of CS data. – 5%
• 2. Presents insight on business performance to management for decision making & strategic planning and recommends areas and methods in improving business operations. – 10%
• 3. Assists the Business Innovation and Channel Support Head in the creation of business strategies and development of strategic relationship with partners and potential customers through the study and understanding of the CS business and processes. – 10%
• 4. Works with the Head of Business Development in developing strategic projects in collaboration with internal and extended teams. – 10%
• 5. Performs other duties that may be assigned from time to time.

Minimum Job Requirements:

• At least 5 years of experience in roles demonstrating the ability to independently orchestrate product development activities cross-functionally from product conception through launch and post-implementation review.
• Understanding of insurance product structures, underwriting principles, pricing considerations, regulatory requirements, and product governance frameworks, preferably in group life, health and employee benefits.
• Demonstrated problem-solving, and project management skills, with the ability to translate market insights into product solutions and strategy.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.