CS Product Development, Marketing & Business Development Consultant

AIA; Philippines; Presencial; PHP 900.000 - 1.500.000; Jornada completa

Descripción de la vacante

AIA Philippines seeks a results-driven leader to drive product management, marketing services and business development across Asia. You will analyze markets, develop product bundles, coordinate pricing, plan events and lead cross-functional initiatives to deliver value for customers and communities.

With at least five years of relevant experience in insurance product development and governance, you will translate insights into actionable strategies, collaborate with seniors and partners, and

Formación

• Minimum job requirements include at least 5 years of experience in roles demonstrating the ability to independently orchestrate product development activities cross-functionally from product conception through launch and post-implementation review. Understanding of insurance product structures, underwriting principles, pricing considerations, regulatory requirements, and product governance frameworks, preferably in group life, health and employee benefits.

Responsabilidades

• Provides in-depth market, industry and competitive analysis positioning.
• Recommends new products and product bundles with pricing and packaging strategies in coordination with various departments.
• Coordinates with local actuaries to tweak or repackage existing products.
• Packages products with other profit centers, affiliates or external parties for cross-marketing purposes.
• Performs other duties that may be assigned from time to time.
• Writes and issues feature articles or advertorials pertaining to CorpSol’s products and events; responsible for CS performance write ups for Exco, Group Office and external distributions.
• Plans, executes and evaluates promotions and special events to promote CorpSol and its channels; develops marketing materials and manages promo giveaways.
• Conducts market research and analyzes industry trends; identifies potential new markets and niches.
• Develops and delivers training programs for CS employees and acts as SME on CS products.

Descripción del empleo

Create connections that move people and business forward. At AIA, your customer insight, commercial expertise and ideas can contribute to our Purpose of helping millions of people live Healthier, Longer, Better Lives. Across our diverse markets, you will take on meaningful challenges, collaborate with talented colleagues and turn insight into engaging experiences, trusted relationships and sustainable growth for our customers and communities. Join us to shape how people engage with health, wellbeing and protection, grow through new experiences and extend your impact across Asia.

About the Role

• A. Product Management (40%)
  • Provides in-depth market, industry and competitive analysis positioning – 5%
  • Recommends new products and product bundles (especially with Medicard) and works on the development thereof, inclusive of pricing and packaging strategies in coordination with the Product Development Committee, Actuary, Sales, Legal and Underwriting Departments – 10%
  • Coordinates with and challenges the Group Office or local Actuaries to tweak or repackage existing products – 5%
  • Packages products with other profit centers, affiliates or external parties for cross-marketing purposes – 5%
  • Performs other duties that may be assigned from time to time.
• B. Marketing Services (25%)
  • 1. Corporate Communications (Advertising and Public Relations) - a. Writes and issues feature articles or advertorials pertaining to CorpSol’s products, events, various programs, clients and pre and post event summaries. Responsible in CS performance write ups for Exco, Group Office and external distributions – 5%
  • Promotions – 5%
  • Conceptualizes and consolidates channel requirements in relation to their promotional needs. Launches sales promotions in coordination with the Corporate Sales Executives (CSEs) and/or Operations Team. Evaluates, measures the effects of contests; monitors contest results vs. the objectives and provides timely feedback to the parties concerned.
  • 2. Special Events – 5% Plans, organizes and executes special events aimed at, but not limited to promoting CorpSol to various distribution channels or existing clients. Includes product launches
  • 3. Merchandising – 5% a. Determines, conceptualizes and creates the marketing materials (posters, flyers, brochures, teasers, primers, etc.) needed by the CSEs to effectively carry out their functions and coordinates with the pertinent departments for the delivery of such b. Conceptualizes & sources materials for promo giveaways, contest prizes, etc. and coordinates with the appropriate departments for the delivery of such c Keeps an inventory of said prizes and giveaways and requests for re-stocking in a timely manne. Prepares presentation materials (powerpoint presentations, flyers, teasers) when needed Includes product launches
  • 4. Market Research – 5% Conducts market researches/market studies for both life insurance and HMO insdustries; forwards results of such and its implications to the Sales Team Analyzes industry, economic, legal and political trends that may affect the corporate market, the group insurance business and the life and HMO industries Researches industry practices & trends and prepares comparative analyses and recommendations Identifies potential new market/s niches to tap
  • 5. Training – 10% a. Develops individual training programs and modules that will meet skills gap as identified in the training needs analysis and identifies individual training success criteria standard and metrics. b. Executes the training programs for the CS employees and ensures acquisition of required knowledge and skills within specified. c. Acts as the subject matter expert on the nature and processes of all the related elements and facets of the CS products. standards and timelines. This includes product launches.
  • 6. Others – 5% a. Identifies and ties up with possible alternative distribution channels Sources and supports alternative means to promote Corporate Solutions (eg. Website, ads) Provides product support to the CS channels b. Performs other duties that may be assigned from time to time.
• C. Business Development (35%)
  • 1. Manages and implements analysis, analytical approaches and methodologies of CS data. – 5%
  • 2. Presents insight on business performance to management for decision making & strategic planning and recommends areas and methods in improving business operations. – 10%
  • 3. Assists the Business Innovation and Channel Support Head in the creation of business strategies and development of strategic relationship with partners and potential customers through the study and understanding of the CS business and processes. – 10%
  • 4. Works with the Head of Business Development in developing strategic projects in collaboration with internal and extended teams. – 10%
  • 5. Performs other duties that may be assigned from time to time.

Minimum Job Requirements: At least 5 years of experience in roles demonstrating the ability to independently orchestrate product development activities cross-functionally from product conception through launch and post-implementation review. Understanding of insurance product structures, underwriting principles, pricing considerations, regulatory requirements, and product governance frameworks, preferably in group life, health and employee benefits. Demonstrated problem-solving, and project management skills, with the ability to translate market insights into product solutions and strategy.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives. "Better" starts with people who reimagine what is possible and turn ideas into meaningful action. At AIA, you will contribute in your own way, help shape outcomes that matter and collaborate with colleagues across disciplines, teams, markets and levels. We will support you to broaden your perspective, strengthen your capabilities and grow your impact. Together, we challenge assumptions, learn from one another and find better ways forward. Bring your ambition, experience and ideas to AIA, and help shape what “better” looks like.