Creative Strategy Lead — Performance & Insights

Smadex; Manila; Hybrid; PHP 1,200,000 - 1,500,000; Full time

Benefits offered by this job

Great compensation package

Hybrid model

Health Insurance

Learning and training opportunities

Possibility of traveling to Barcelona HQ

Summer Fridays

Job summary

Smadex, a growing Demand Side Platform based in Manila, is on the lookout for a Creative Strategy Analyst. This role connects creative excellence with campaign performance for top-tier advertisers. Responsibilities involve analyzing creative performance data, generating actionable insights, and fostering collaboration between various teams.

Applicants should have at least 5 years in mobile advertising or performance marketing, with strong capabilities in presentation and strategic recommendation. The position offers a hybrid model and a competitive compensation package.

Qualifications

• 5+ years in mobile advertising, creative strategy, or performance marketing.
• Deep understanding of creative formats across UA, retargeting, and CTV.
• Experience translating creative performance data into strategic recommendations.

Responsibilities

• Analyze creative performance data to identify patterns.
• Build structured, client-facing creative proposals.
• Act as the connective tissue between teams.
• Support Account Managers in high-stakes creative conversations.
• Build and maintain a creative performance repository.

Skills

Mobile advertising

Creative strategy

Performance marketing

Presentation skills

Job description

Smadex, a growing Demand Side Platform based in Manila, is on the lookout for a Creative Strategy Analyst. This role connects creative excellence with campaign performance for top-tier advertisers. Responsibilities involve analyzing creative performance data, generating actionable insights, and fostering collaboration between various teams.

Applicants should have at least 5 years in mobile advertising or performance marketing, with strong capabilities in presentation and strategic recommendation. The position offers a hybrid model and a competitive compensation package.