Creative & Marketing Analyst 1

Jobstreet Philippines; Cebu City; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

A leading company in the technology sector is seeking a Marketing Manager to formulate and execute a comprehensive marketing plan across various channels. The role involves driving brand awareness, managing the marketing budget, and executing demand generation campaigns effectively. Ideal candidates will possess strong strategic thinking abilities, exceptional communication skills in both Tagalog and English, and a proven track record in developing successful marketing strategies.

Qualifications

• Experience in marketing strategy implementation.
• Exceptional communication skills in Tagalog and English.
• Ability to work cross-functionally in a fast-paced environment.

Responsibilities

• Design and execute quarterly marketing plan aligned with sales priorities.
• Manage country marketing budget and track ROI of campaigns.
• Activate Cisco standard customer journeys through various marketing channels.

Skills

Strategic thinking

Communication skills

Data analytics

Relationship building

Negotiation

Teamwork

Tools

Salesforce.com

Eloqua

Job description

The individual will be responsible for formulating the Marketing plan for the Philippines, covering Customers and Partners, driving brand awareness & thought leadership, and executing multi-channel demand generation campaigns that drive growth and ROI.

Key Responsibilities Include

Marketing Planning and Budget Responsibility

• Design and execute quarterly marketing plan for the Philippines aligned with sales priorities, covering all customer segments, focused partners, and the Cisco product portfolio.
• Act as the business partner for the Country Manager and Segment Sales Leaders.
• Manage the country marketing budget and influence distributors’ marketing share (DDI) to support demand generation programs with Cisco.

Programs and Demand Generation

• Design, create, and deliver comprehensive demand generation programs with local Sales Managers and Channel Managers.
• Activate Cisco standard customer journeys through digital marketing, events, webinars, sponsorships, telemarketing, case studies, and sourcing local vendors.
• Own the strategy for executing Cisco signature events in the territory with ASEAN marketing and sales stakeholders.
• Implement local components of marketing campaigns, including digital campaigns, channel marketing, and tradeshows.
• Drive marketing campaigns to support lead generation for sales segments.
• Support digital and social initiatives in collaboration with the ASEAN Digital Marketing team.
• Track market trends and drive Cisco Brand Awareness and thought leadership initiatives with PR/Communications teams.

Partner Marketing

• Negotiate joint marketing agreements with Partners and Distributors.
• Map and understand the distribution and reseller ecosystem and develop partner marketing plans with PAMs to optimize MVF.
• Establish cadence and structure for partner marketing plans.

Marketing Operations

• Track ROI using marketing technologies and ensure effective hand-offs through the sales funnel, maintaining a positive customer experience.
• Manage lead follow-up, tracking, and reporting.
• Provide regular performance reports and recommend improvements.
• Participate in team and cross-functional meetings.
• Perform other duties as assigned.

Ideal Skills & Competencies

• Ability to work cross-functionally and cross-regionally in a fast-paced environment.
• Strategic thinking and execution skills.
• Deep customer insight development and marketing strategy implementation.
• Exceptional communication skills in Tagalog and English.
• Relationship building and influence with partners and executives.
• Proficiency in data analytics.
• Strong teamwork, consensus-building, and cross-discipline collaboration skills.
• Results-driven, good judgment, comfortable with ambiguity.
• Negotiation experience.
• Experience with high-performing campaigns across paid, earned, and owned media.
• Proficiency with Salesforce.com and Eloqua.