Creative Manager

Manulife Financial; Philippines; Hybrid; PHP 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

Manulife Financial is seeking a Creative Manager to lead UI/UX, graphic design, and multimedia production, guiding creative teams to deliver strategic, high-quality output. The role collaborates with business and operations leaders to elevate design maturity, improve processes, and ensure efficient workflows.

The position involves overseeing UX research, information architecture, wireframes, and high-fidelity UI designs, while aligning with brand standards and global campaigns.

Qualifications

• Bachelor’s degree or equivalent experience in a design-related field.
• 7+ years in creative roles across UI/UX, visual design, and multimedia with leadership experience.
• Proven end-to-end creative direction across multiple design disciplines.
• Strong UI/UX lifecycle, usability, and accessibility understanding.
• Experience developing, maintaining, or scaling design systems or style guides.
• Proficiency with industry-standard design tools (Figma, Adobe CC).

Responsibilities

• Provide end-to-end creative direction for UI/UX, visual design, graphic assets, and video content.
• Ensure deliverables align with brand guidelines and user-centered design principles.
• Lead ideation, conceptualization, and strategy for campaigns and major projects.
• Collaborate with Head of Creative Operations on complex initiatives and global campaigns.
• Review and approve creative work with SMEs for quality and consistency.
• Guide development of design systems, style guides, and creative frameworks.
• Oversee UX research, user flows, IA, wireframes, prototypes, and high-fidelity UI designs.
• Ensure digital experiences are intuitive and accessible.
• Work with Product, Tech, and Business teams for smooth implementation.
• Lead, mentor, and manage designers and multimedia artists.
• Coach and develop team capability; balance workload with production leads.
• Maintain project flow with coordinators and account managers.

Skills

Creative leadership

UI/UX management

Team leadership

Stakeholder management

Design systems

Figma

Adobe Creative Cloud

Education

Bachelor’s degree in Design, Multimedia Arts, Visual Communication, HCI, or related field

Tools

Figma

Adobe Creative Cloud

Job description

The Creative Manager manages and guides creative teams in UI/UX, graphic design, and multimedia production. The role ensures strategic, cohesive, and high‑quality creative direction while overseeing project execution, team performance, and stakeholder engagement. The Creative Manager also supports Creative Services by improving processes and ensuring efficient workflow management. This role offers the opportunity to shape creative standards, elevate design maturity, and partner closely with business and operational leaders across the organization.

Key Accountabilities

• Creative Leadership & Direction
  • Provides end‑to‑end creative direction for the following but not limited to UI/UX, visual design, graphic assets, and video content, among other.
  • Ensures all deliverables align with brand guidelines, user‑centered design principles, and organizational objectives.
  • Leads ideation, conceptualization, and creative strategy for campaigns, major projects, or cross‑market initiatives.
  • Collaborates closely with the Head of Creative Operations on complex creative initiatives, high‑impact programs, and global campaigns to ensure strategic alignment and excellence in execution.
  • Works closely with the team’s SMEs to review, refine, and approve creative work, ensuring quality, accuracy, and consistency across all outputs.
  • Guides the development and enhancement of design systems, style guides, and creative frameworks.
• UI/UX Management
  • Oversees UX research, user flows, information architecture, wireframes, prototypes, and high‑fidelity UI designs.
  • Ensures digital experiences are intuitive, accessible, and optimized for usability.
  • Works with Product, Tech, and Business teams to ensure smooth implementation.
• Team Leadership
  • Leads, mentors, and manages designers, UI/UX practitioners, and multimedia artists.
  • Provides coaching, skills development, and performance management to elevate team capability.
  • Collaborates with the Production Lead and Coordinators to ensure workload balancing, effective project delegation, and the timely delivery of all creative tasks.
  • Fosters a positive, collaborative, and high‑performing team culture.
• Client & Stakeholder Management
  • Builds strong working relationships with business units, key partners, and clients.
  • Understands business goals and translates them into clear creative strategies and execution plans.
  • Facilitates alignment meetings, clarifies requirements, and manages expectations.
  • Proactively advises clients when requests fall outside brand standards, offering alternative solutions that uphold brand integrity.
  • Presents creative recommendations and rationale effectively.
• Project & Operations Management
  • Works in close collaboration with the Project Management team on project timelines, capacity planning, and resource allocation.
  • Supports the Project Management team in ensuring accurate effort estimates and cost‑related discussions.
  • Collaborates with Project Coordinators, Account Managers, and internal teams to maintain smooth project flow.
  • Partners with the Head of Creative Operations on operational alignment, scaling initiatives, and major cross‑department programs.
  • Ensures compliance with internal processes, documentation standards, and reporting practices.
• Research & Innovation
  • Stays updated on design, UI/UX, and multimedia trends, tools, and best practices.
  • Advocates for continuous improvement in creative processes and workflows.
  • Identifies and champions opportunities to enhance production efficiency through innovation, automation, and the strategic use of AI tools.
  • Evaluates and adopts AI‑powered design, UX, and multimedia solutions to support faster turnaround times, improve output quality, and streamline repetitive tasks.

Required Qualifications

• Bachelor’s degree in Design, Multimedia Arts, Visual Communication, Human‑Computer Interaction, or a related field (or equivalent experience).
• 7+ years of experience in creative roles across UI/UX, visual design, and/or multimedia, with at least 3 years in a leadership or people‑management role.
• Proven experience providing end‑to‑end creative direction across multiple design disciplines.
• Strong understanding of the UI/UX lifecycle, user‑centered design, usability, and accessibility principles.
• Experience developing, maintaining, or scaling design systems, style guides, or creative frameworks.
• Proficiency with industry‑standard design tools (e.g., Figma, Adobe Creative Cloud).
• Demonstrated ability to lead, mentor, and performance‑manage multi‑disciplinary creative teams.
• Strong stakeholder management and communication skills, including presenting and defending creative decisions.
• Experience working closely with project management, production, or delivery teams in a structured environment.

Preferred Qualifications

• Experience working in a Creative Services, Creative Operations, or agency‑style environment.
• Exposure to workflow optimization, capacity planning, or creative production models at scale.
• Working knowledge of motion design, video, or multimedia production workflows.
• Experience using AI‑powered or automation tools to improve creative or UX workflows.
• Experience facilitating creative reviews, critiques, or alignment sessions with cross‑functional teams.
• Background supporting global, cross‑market, or enterprise‑level initiatives.

When you join our team:

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well‑being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy‑related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [e-mail].

Working Arrangement

Hybrid