Creative Manager

Newtrends International Corporation; Makati; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Newtrends International Corporation is seeking a Creative Manager in Makati to drive the brand's visual and storytelling direction across all marketing and retail touchpoints. The role requires leading a multidisciplinary team and coordinating with external partners to deliver high-impact campaigns and retail visuals.

You will champion brand standards, mentor designers, and ensure timely, budget-conscious delivery from concept to execution.

Qualifications

• Proven experience leading creative teams.
• Strong storytelling and visual direction across channels.
• Experience with retail visuals, campaigns and product launches.
• Ability to manage budgets, schedules and stakeholder expectations.

Responsibilities

• Lead end-to-end creative development for campaigns, materials and digital content.
• Oversee in-house design, content and VM teams to ensure brand consistency.
• Collaborate with external agencies, freelancers, photographers, and production partners.
• Guide concept development and approve final concepts meeting brand standards.
• Manage budget and resource allocation for creative projects.

Skills

Creative leadership

Brand storytelling

Team management

Campaign development

Education

Bachelor's in Design/Marketing

Tools

Adobe Creative Suite

Figma

Job description

The Creative Manager is responsible for driving the visual and conceptual direction of the brand across all marketing and retail touchpoints. This role is ideal for a visionary leader who thrives in a fast-paced retail environment, is highly collaborative, and has a strong eye for storytelling through design.

He/She will lead the creative development of marketing campaigns, brand assets, and retail visuals, while managing a multidisciplinary team of designers, content creators, and the Visual Merchandising team. From concept to execution, his/her leadership will ensure brand consistency, innovation, and high-quality creative output that supports both the marketing strategy and business growth.

Creative Strategy & Brand Leadership

• Lead the end-to-end creative development process—from concept through execution for campaigns, advertising materials, product visuals, and digital content.

Team & Project Management

• Supervise and mentor an in-house team of graphic designers, content creators, and motion designers.

• Oversee the Visual Merchandising (VM) team to ensure store displays align with campaign messaging and brand aesthetics.

• Manage team workflow and effectively assign creative projects based on timelines and priorities.

• Collaborate with external agencies, freelancers, photographers, and production partners when necessary.

Content Creation & Execution

• Oversee the creation of materials for social media, packaging, print ads, signage, product catalogs, digital assets, and in-store displays.

• Guide brainstorming sessions and approve concepts that align with brand values and creative standards.

Budget & Resource Management

• Ensure resource allocation is efficient and within budget, without compromising creative quality.