Creative Lead Art Direction & Copywriting

MicroSourcing International; Philippines; On-site; PHP 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Healthcare on day one

Performance bonuses

Flexible work arrangements

Career growth

Inclusive culture

Job summary

MicroSourcing is seeking a Creative Lead – Art Direction & Copywriting to oversee visual and messaging concepts for a luxury travel/hospitality client base. You will direct photography, illustration, videography, and motion-led assets while mentoring junior designers to uphold brand standards.

The role combines hands-on creative work with strategic brand leadership, working in a hybrid setup with dayshift in Pasay. A strong track record in multi-brand campaigns is preferred.

Qualifications

• Minimum 5 years in a senior creative role, ideally hospitality or luxury travel.
• Dual expertise in art direction and copywriting.
• Advanced proficiency in design oversight and leading teams.
• Strong understanding of marketing funnels and media placement.
• Bachelor’s degree in a related creative field.

Responsibilities

• Lead development of visual and messaging concepts for internal briefs, ensuring alignment with global brand standards.
• Direct all visual elements of projects including photography, illustration, videography, and motion-led assets.
• Review and approve design work via Canva and mentor junior designers to preserve brand integrity.
• Create copy decks for long and short-form content aligned to brand voices across the marketing funnel.
• Draft long-form copy for websites, blogs, distributions, and scripts for audio media.

Skills

Art Direction

Copywriting

Team leadership

Design oversight

Marketing funnel

Education

Bachelor’s degree in Design/Communications/Marketing

Job description

Discover your 100% YOU with MicroSourcing!

Position: Creative Lead – Art Direction & Copywriting

Location: MoA, Two Ecom, Pasay

Work setup & shift: Hybrid | Dayshift

Benefits

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time‑off with cash conversion, group life insurance, and performance bonuses.
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company‑sponsored events and activities.
• Work‑Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Responsibilities

• Lead the development of visual and messaging concepts for internal briefs, ensuring all work meets global brand standards.
• Direct all visual elements of projects, including photography, illustration, videography, and the creation of motion‑led assets.
• Review and approve design work via Canva and provide mentorship to Junior Designers to maintain brand integrity.
• Create comprehensive copy decks for long and short‑form content, aligning with unique brand voices across the marketing funnel.
• Draft ad‑hoc long‑form copy for websites, blogs, distribution channels, and scripts for audio media (IVR/EDMs).
• Maintain the brand guidelines and knowledge repository, staying updated on industry trends to inform future creative strategies.

Minimum Requirements

• Minimum of 5 years of professional experience in a senior creative role, ideally within the hospitality or luxury travel industry.
• Dual expertise in Art Direction (visual design/motion) and Copywriting (messaging mechanisms/brand voice).
• Advanced proficiency in design oversight, including experience with approval workflows and team leadership.
• Strong understanding of the marketing funnel and how to adapt messaging for different media placements.
• Bachelor’s degree in Design, Communications, Marketing, or a related creative field.

Preferred Skills and Expertise

• Demonstrated skills in motion and animation design for digital platforms.
• Understanding of SEO requirements for long‑form website and blog copywriting.
• Experience managing creative output for a multi‑brand portfolio with distinct visual and verbal identities.
• Proven ability to work cross‑functionally with marketing, sales, and distribution teams.
• Highly organized with a "results‑oriented" mindset to meet tight campaign deadlines.

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines. MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds.

Additional Information

For more information, visit https://www.microsourcing.com/.