Creative Director

United Neon Advertising Inc.; Pasig; On-site; PHP 800,000 - 1,000,000; Full time

Job summary

A leading company in advertising seeks a Creative Director for Out-Of-Home and Brand Activations to drive innovative concepts and ensure compelling visual storytelling. This strategic role requires a seasoned professional with over a decade of experience in creative production, brand activation, and OOH advertising.

Qualifications

• 10+ years in creative roles within OOH advertising or brand activation.
• Deep understanding of fabrication processes and brand activation logistics.
• Excellent written and verbal communication skills.

Responsibilities

• Develop innovative concepts for Out-of-Home platforms.
• Collaborate across teams to deliver integrated experiences.
• Conduct skills gap analysis based on upcoming campaigns.

Skills

Creative Operations

Strategy Optimization

Collaboration

Concept Development

Trend Awareness

Communication

Education

Bachelor’s Degree in Fine Arts, Advertising, Communications, Marketing or Media Studies

Job description

COMPANY

Onion Bulb Productions is the media production arm of United Neon Media Group. We are here to pluck thoughts, peel ideas, and produce the best creative solutions for your brand.

CULTURE

United Neon has a unique work culture where we value our employees' holistic development. You'll not only get to enjoy having a life outside of work, but also gain transformative experiences in all other aspects in life such as your emotional, mental, spiritual, physical, and financial wellbeing. Business is important, but so is the wellbeing of our employees.

Job Overview

The Creative Director for OOH and Brand Activations is responsible for developing innovative, insight-driven creative concepts for Out-of-Home platforms. This role involves translating strategic visions into compelling, multi-format experiences with a strong emphasis on visual storytelling and technical feasibility. This position proactively future-proof creative delivery by continuously monitoring emerging trends and technologies, while assessing and aligning internal capabilities to meet evolving campaign demands.

Duties and Responsibilities:

1. Creative Operations and Strategy Optimization

• Align creative strategies with business KPIs to deliver measurable ROI.

• Apply technical know-how to reduce production waste and avoid costly reworks (e.g., color calibration for digital screens, material specs for installations).

2. Cross-Functional Collaboration and Execution

• Collaborate with the digital team to ensure seamless integration between digital and physical experience (e.g., OOH leading to landing pages, pop-ups with real-time social feeds).

• Work with production heads to validate that each idea can be approved and executed without delay.

• Lead cross-functional brainstorms with design, production, and tech to generate executable ideas within hours or days (depending on pitch timelines).

3. Concept and Activation Development

• Develop compelling, interactive creative concepts that use tech like AR, VR, QR codes, projection mapping, etc.

• Quickly convert abstract creative thinking into tangible, deployable activation formats.

• Make prototype sketches, 3D renders, or material boards with vendor input to strengthen the proposal.

• Be able to work with UX designers and developers for tech integrated activations (e.g., touchscreens, gamification modules) and has technical knowledge on these.

4. Industry Awareness and Professional Growth

• Stay ahead of trends in OOH formats, media specs (e.g., digital billboards, dynamic creatives, LED/4K screen compatibility).

• Being up to date about new materials and build techniques (e.g., lightweight rigging, modular pop-up structures, reusable components).

5. Campaign Readiness Planning

• Conduct skills gap analysis based on upcoming campaign demands and trends.

6. Creative Team Development and Knowledge Sharing

• Champion a learning-first mindset across the creative team by embedding skill development into workflows.

• Set aside time for team learning sprints, trend showcases, and peer-sharing sessions.

• Lead post-campaign debriefs to extract key learnings and actionable best practices.

Educational Background and Competencies Needed:

• Bachelor’s Degree in Degree in Fine Arts, Advertising, Communications, Marketing or Media Studies or related field.

• At least 10 years of progressive experience in creative roles within OOH advertising, brand activation or experiential marketing and creative production or creative technology

• Deep understanding of OOH formats, fabrication processes, and brand activation logistics.

• Knowledge of digital signage specs, media formats, and hardware limitations.

• Skilled at reviewing mockups, 3D renders, and technical drawings.

• Ability to conceptualize original, insight-driven ideas that align with brand objectives.

• Proven experience leading multidisciplinary creative teams

• Comfortable working in sprints and under tight timelines, especially for bids and pitches.

• Comfortable presenting technical information in a clear and engaging manner.

• Builds strong relationships that lead to repeat business and trust in execution.

• Excellent written and verbal communication.

• Can suggest big ideas persuasively to both internal teams and clients.