Corporate Brand Manager

Robinsons Land Corporation; Pasig; On-site; PHP 600,000 - 800,000; Full time

Job summary

A leading real estate company is seeking a Corporate Brand Manager to lead the planning and execution of brand strategies. This role requires a strategic thinker who can manage multiple brands while ensuring brand consistency and enhancing customer experiences across various touchpoints.

Qualifications

• Ability to manage multiple brands.
• Comfortable working with creatives and media teams.
• Experienced in developing marketing strategies.

Responsibilities

• Develop and implement brand marketing strategies.
• Manage 360° campaigns from briefing to execution.
• Ensure consistency in brand voice and visual identity.

Skills

Brand architecture and positioning

Project management

Stakeholder engagement

Corporate Communications

Job description

The Corporate Brand Manager leads the planning and execution of brand-building strategies for Robinsons Land’s existing and flagship brands. This role ensures brand consistency, develops marketing campaigns, and collaborates across business/corporate center units and departments to grow brand equity, relevance, and preference. The ideal candidate is both strategic and execution-driven, with the ability to manage multiple brands while translating corporate objectives into engaging customer experiences.

Key Responsibilities:

• Develop and implement brand marketing strategies aligned with corporate goals

• Manage 360° campaigns—from briefing to execution and post-evaluation

• Ensure consistency in brand voice and visual identity across all touchpoints

• Collaborate with business units, creatives, and external agencies

• Monitor brand performance and audience insights to guide improvements

Preferred Skills & Tools:

• Brand architecture and positioning

• Project management and stakeholder engagement

• Comfortable working with creatives and media teams

• Experience in Corporate Communications is a plus