COPYWRITER

Propelrr; Philippines; On-site; PHP 300,000 - 420,000; Full time

Job summary

Propelrr is seeking a creative Copywriter to craft compelling, research-driven content for finance, e-commerce, and real estate brands. You’ll blend storytelling with SEO, audience insights, and data to drive engagement across websites, landing pages, ads, blogs, and social channels.

Collaborating with marketing, SEO, design, and analytics teams, you will develop multiple copy variations, apply conversion-focused frameworks, and stay ahead of trends in digital marketing and AI writing tools.

Qualifications

• Bachelor's degree in Communications, Marketing, Journalism, Advertising, English, or related field.
• Strong written and verbal communication skills.
• Excellent grammar, research, editing, and proofreading.
• Ability to write for different audiences, platforms, and brand voices.
• Familiarity with AI-powered writing tools is an advantage.
• Portfolio of writing samples preferred.

Responsibilities

• Write compelling, conversion-focused copy for various digital channels.
• Develop content aligned with brand voice and marketing goals.
• Conduct research on target audiences, industries, and topics.
• Apply SEO and copywriting best practices to improve visibility.
• Collaborate with marketing, SEO, design teams on campaigns.
• Create multiple copy variations and assist testing.
• Use data to improve content and messaging.
• Stay updated on digital marketing and AI writing trends.

Skills

Strong writing

SEO copywriting

Research skills

Editing and proofreading

Brand voice adaptation

Education

Bachelor's degree in Communications/Marketing/Journalism/Advertising/English

Job description

About the role

Propelrr is looking for a Copywriter to join our team and create compelling, research-driven content for brands across industries such as finance/fintech, e-commerce, and real estate. At Propelrr, copywriting goes beyond simply writing. We combine creativity, strategy, SEO, audience insights, and data to create content that engages audiences and contributes to measurable business results.

Key responsibilities

• Write compelling and conversion-focused copy for websites, landing pages, advertisements, social media, blogs, and other digital channels.
• Develop content aligned with a brand's voice, audience, and marketing objectives.
• Conduct research to understand target audiences, industries, competitors, and relevant topics.
• Apply SEO and copywriting best practices to improve content visibility and engagement.
• Use copywriting frameworks such as AIDA, 4Cs, and other conversion-focused approaches when appropriate.
• Collaborate with digital marketing, SEO, design, and other teams to develop effective campaigns.
• Create multiple copy variations and contribute to testing and optimization.
• Use data and performance insights to continuously improve content and messaging.
• Stay updated on digital marketing, content, SEO, AI tools, and emerging trends.

About you

• Bachelor's degree in Communication, Marketing, Journalism, Advertising, English, or a related field.
• Strong written and verbal communication skills.
• Excellent grammar, research, editing, and proofreading skills.
• Ability to write for different audiences, industries, platforms, and brand voices.
• Understanding of digital marketing, SEO, content marketing, and conversion-focused copywriting is a plus.
• Creative, curious, detail-oriented, and open to constructive feedback.
• Ability to manage multiple projects and meet deadlines.
• Familiarity with AI-powered writing and research tools is an advantage.
• A portfolio of writing samples is highly preferred.

About us

Propelrr is an experimentation-led digital marketing and tech agency with a focus on SEO, content marketing, copywriting, paid media, CRO, and data-driven strategies. At Propelrr, you'll work in an environment where you can continuously develop your skills as a digital marketer. Our team values experimentation, collaboration, learning, and measurable results.