Conversion-Focused Web Designer (Pardot & WordPress)

NightOwl Consulting Philippines Inc.; Philippines; On-site; PHP 502,200 - 725,400; Full time

Benefits offered by this job

Above market salary

HMO Day 1 for principal and dependents

Government-mandated benefits

Performance-based incentives

Quarterly company events

1,000 PHP De Minimis

Equipment and software provided

Job summary

NightOwl Consulting Philippines Inc. seeks a Web Design Specialist to lead digital design across websites, landing pages, emails, and social assets. You will translate business aims into engaging UX/UI and collaborate with marketing, development, and copy teams to deliver cohesive digital experiences.

You will work in WordPress CMS, design responsive interfaces, and ensure ADA accessibility while maintaining brand standards and guiding design processes.

Responsibilities

• Design digital materials including websites, landing pages, microsites, email campaigns, and social media assets.
• Create user-centered, conversion-focused UX/UI designs for responsive web and marketing experiences.
• Translate business goals, audience insights, and marketing objectives into intuitive and engaging digital solutions.
• Apply conceptual thinking and design strategy to develop creative concepts based on user needs, market research, and technical constraints.
• Present design concepts, rationale, and solutions clearly to stakeholders and secure buy-in when required.
• Collaborate with designers, copywriters, project managers, and front-end developers to deliver cohesive digital experiences.
• Work within CMS environments (WordPress preferred) to design and support digital implementations.
• Assist with front-end development for small projects when necessary and collaborate closely with development teams.
• Design and test HTML email campaigns to ensure deliverability and cross-client compatibility.
• Maintain consistent brand standards across all digital touchpoints and create supporting style guides or brand guidelines when needed.
• Apply responsive design and accessibility (ADA) best practices across digital experiences.
• Manage creative workflows including file organization, version control, and design approval processes.
• Meet with internal stakeholders to gather requirements, clarify project goals, and deliver creative solutions within agreed timelines.
• Stay informed on emerging UX/UI, web, and digital marketing trends and propose process improvements to enhance team efficiency and asset adoption.
• Provide guidance and creative input to team members to foster strong collaboration and high-quality outcomes.
• Design print materials as needed to support broader marketing initiatives.

Tools

WordPress

Pardot

Unbounce

Figma

Adobe Creative Suite

HTML

CSS

JavaScript

Adobe Workfront

Canva

Job description

NightOwl Consulting Philippines Inc. seeks a Web Design Specialist to lead digital design across websites, landing pages, emails, and social assets. You will translate business aims into engaging UX/UI and collaborate with marketing, development, and copy teams to deliver cohesive digital experiences.

You will work in WordPress CMS, design responsive interfaces, and ensure ADA accessibility while maintaining brand standards and guiding design processes.