Content Writer (Contractual)

Lennor Group; Cebu City; On-site; PHP 240,000 - 420,000; Full time

Job summary

Lennor Group in the Philippines is seeking a strong B2B Content Writer who can turn complex technical and regulatory topics into clear, engaging and search-optimised content. The role covers website copy, SEO blogs, articles, PR content, social media, campaigns and content performance tracking.

The role involves writing and optimising pages, conducting keyword research, developing PR articles and creating social content for LinkedIn, Meta and other channels while monitoring rankings and traffic

Qualifications

• 2-4 years of professional content-writing experience, preferably within B2B or technical industries.
• Excellent written English, editing, proofreading and storytelling skills.
• Good understanding of SEO, keyword research and search intent.
• Ability to research and simplify complex technical subjects.
• Experience writing across websites, blogs, articles, PR, social and digital campaigns.

Responsibilities

• Write and optimise website pages, landing pages and product/service content.
• Research and produce SEO blogs, articles, thought-leadership pieces, guides and FAQs.
• Develop PR articles, press releases and executive commentary.
• Create organic and paid social content for LinkedIn, Meta and other channels.
• Conduct keyword research, search-intent analysis and competitor/content-gap analysis.
• Apply on-page SEO including titles, meta descriptions, headings, internal links and keywords.
• Track content performance using Google Search Console, GA4, SEMrush, Ahrefs, BrightEdge or similar tools.
• Monitor rankings, impressions, clicks, traffic, engagement and conversions and recommend improvements.
• Refresh underperforming content to improve search visibility.
• Interview subject-matter experts and translate technical information into customer-friendly content.
• Repurpose webinars, videos and presentations into blogs, social posts, email and website content.
• Support content optimization for AI search and answer engines.

Skills

Content writing

SEO writing

Editing & proofreading

Research

Digital marketing

Tools

Google Search Console

GA4

SEMrush

Ahrefs

BrightEdge

Job description

About Lennor Group

As a proud Filipino company, we are committed to providing world-class business and workforce solutions. Our deep market expertise, combined with a global perspective, empowers us to serve businesses of all sizes and industries efficiently

As a proud Filipino company, we are committed to providing world-class business and workforce solutions. Our deep market expertise, combined with a global perspective, empowers us to serve businesses of all sizes and industries efficiently

Our brand, Lennor Metier, is a leading recruitment agency and headhunting firm in the Philippines, partnering with reputable companies to source top talent for direct-hire opportunities. It specializes in IT, Finance, Engineering, Sales & Marketing, Supply Chain, HR, and Executive Search.

Job Title: Content Writer

Industry: Management Services

Salary Range: Open to negotiation

Work Setup: Remote

Shift Schedule: Day Shift (Australian Time Zone)

Location: Remote

About The Role

We are looking for a strong B2B Content Writer who can turn complex technical and regulatory topics into clear, engaging and search-optimised content. The role covers website copy, SEO blogs, articles, PR content, social media, campaigns and content performance tracking.

Key Responsibilities

• Write and optimise website pages, landing pages and product/service content.
• Research and produce SEO blogs, articles, thought-leadership pieces, guides and FAQs.
• Develop PR articles, press releases and executive commentary.
• Create organic and paid social content for LinkedIn, Meta and other channels.
• Conduct keyword research, search-intent analysis and competitor/content-gap analysis.
• Apply on-page SEO including titles, meta descriptions, headings, internal links and keywords.
• Track content performance using Google Search Console, GA4, SEMrush, Ahrefs, BrightEdge or similar tools.
• Monitor rankings, impressions, clicks, traffic, engagement and conversions and recommend improvements.
• Refresh underperforming content to improve search visibility.
• Interview subject-matter experts and translate technical information into customer-friendly content.
• Repurpose webinars, videos and presentations into blogs, social posts, email and website content.
• Support content optimization for AI search and answer engines.

Required Qualifications

• 2-4 years of professional content-writing experience, preferably within B2B or technical industries.
• Excellent written English, editing, proofreading and storytelling skills.
• Good understanding of SEO, keyword research and search intent.
• Ability to research and simplify complex technical subjects.
• Experience writing across websites, blogs, articles, PR, social and digital campaigns.
• Comfortable using SEO and analytics tools and interpreting content-performance data.
• Strong attention to detail and ability to manage multiple deadlines remotely.
• Responsible use of AI tools, supported by strong fact-checking and human editing.