B2B Content Writer - Remote & SEO-Savvy

Lennor Group; Manila; On-site; PHP 300,000 - 420,000; Full time

Job summary

Lennor Group is seeking a strong B2B Content Writer who can turn complex technical and regulatory topics into clear, engaging and search-optimised content. The role covers website copy, SEO blogs, articles, PR content, social media, campaigns and content performance tracking.

You will research and produce SEO-driven content across websites, blogs, PR and campaigns, interview subject-matter experts, repurpose webinars, and monitor content performance using analytics tools.

Qualifications

• 2-4 years of professional content-writing experience, preferably within B2B or technical industries.
• Excellent written English, editing, proofreading and storytelling skills.
• Good understanding of SEO, keyword research and search intent.
• Ability to research and simplify complex technical subjects.
• Experience writing across websites, blogs, articles, PR, social and digital campaigns.
• Comfortable using SEO and analytics tools and interpreting content-performance data.
• Strong attention to detail and ability to manage multiple deadlines remotely.
• Responsible use of AI tools, supported by strong fact-checking and human editing.

Responsibilities

• Write and optimise website pages, landing pages and product/service content.
• Research and produce SEO blogs, articles, thought-leadership pieces, guides and FAQs.
• Develop PR articles, press releases and executive commentary.
• Create organic and paid social content for LinkedIn, Meta and other channels.
• Conduct keyword research, search-intent analysis and competitor/content-gap analysis.
• Apply on-page SEO including titles, meta descriptions, headings, internal links and keywords.
• Track content performance using Google Search Console, GA4, SEMrush, Ahrefs, BrightEdge or similar tools.
• Monitor rankings, impressions, clicks, traffic, engagement and conversions and recommend improvements.
• Refresh underperforming content to improve search visibility.
• Interview subject-matter experts and translate technical information into customer-friendly content.
• Repurpose webinars, videos and presentations into blogs, social posts, email and website content.
• Support content optimization for AI search and answer engines.

Skills

Content writing

Editing & proofreading

SEO basics

Research capabilities

Attention to detail

Remote collaboration

Job description

Lennor Group is seeking a strong B2B Content Writer who can turn complex technical and regulatory topics into clear, engaging and search-optimised content. The role covers website copy, SEO blogs, articles, PR content, social media, campaigns and content performance tracking.

You will research and produce SEO-driven content across websites, blogs, PR and campaigns, interview subject-matter experts, repurpose webinars, and monitor content performance using analytics tools.