Content Lead | Hybrid setup

Satellite Office; Taguig; On-site; PHP 1,339,000 - 2,678,000; Full time

Job summary

Satellite Office in Manila seeks a strategic yet hands-on Content Lead to own end-to-end B2B content strategy that drives awareness, authority, and qualified leads. You will create high-impact content across channels, experiment with new formats, and use AI tools to accelerate output while maintaining brand voice.

Based full-time in Manila, you will report to Australian leadership (Head of Growth Marketing and CGO) and mentor one direct report, collaborating with Sales, Client Success, and

Qualifications

• 5+ years in B2B content marketing.
• Proven experience owning content strategy and execution.
• Strong writing, editing, and storytelling.
• Experience creating sales enablement content.
• Proficient in multi-channel content and LinkedIn.
• Familiar with CMS and marketing platforms.

Responsibilities

• Develop and own the B2B content strategy and roadmap.
• Lead content production across LinkedIn, website, email, case studies.
• Experiment with formats: webinars, video, podcasts.
• Drive SEO and distribution to maximise reach and leads.
• Measure performance and optimise content accordingly.

Skills

B2B content marketing

Content strategy

Lead generation

AI tools

Team leadership

Multi-channel content

Education

Bachelor's degree in Marketing/Communications

Tools

WordPress

HubSpot

SEMrush

Job description

We are looking for a strategic yet highly hands-on Content Lead to own and drive our end-to-end B2B content strategy. This role is responsible for turning content into a genuine growth engine - building awareness, authority, and most importantly driving qualified leads. This role is all about content that drives results, rather than content for the sake of it.

This is a fast-paced, scale-up role suited to someone commercially minded who thrives in execution, moves quickly, and knows how to use AI and modern content tools to produce high-quality output at speed. While LinkedIn is our primary channel, this role owns a multi-channel content ecosystem and has the freedom to experiment, innovate, and truly pioneer our content approach. You will have the opportunity to shape what we do in our sector - a space currently full of "same same" content - by introducing fresh formats such as webinars, video series, podcasts, and other untested channels, creating something unique and differentiated.

Based full-time in Manila, this role works closely with Australian-based leadership (head of growth marketing and CGO), manages and mentors one direct report.

Key Responsibilities & Duties

Content Strategy & Leadership

• Develop, own and evolve the B2B content strategy and roadmap, aligned to commercial objectives, lead generation targets, and brand positioning.
• Translate business priorities into clear content themes, campaigns, and formats across the funnel.
• Work cross-functionally with the broader Marketing team to ensure an integrated content strategy that aligns with campaigns, brand initiatives, and business goals.
• Identify new content opportunities and channels (e.g. podcasts, thought leadership series, video, long-form assets) and lead experimentation.
• Act as the internal authority on content performance, trends, and best practices.

Content Execution & Production

Alongside the Digital and Marketing Communications Specialist, work as a team to:

• create and deliver high-quality content across multiple formats, including:
  • LinkedIn organic content (primary channel)
  • Website and SEO-led content (blogs, landing pages, pillar pages)
  • Email content and nurture assets
  • Case studies, sales enablement content, and thought leadership
  • Video, webinar, and podcast-related content
• Use AI tools and workflows to accelerate research, drafting, repurposing, and optimisation of content while maintaining quality and brand voice.
• Ensure all content aligns with brand guidelines, tone of voice, and value proposition.
• Maintain and manage content calendars, production schedules, and workflows.

SEO/AEO & Distribution

• Lead SEO-driven content planning in collaboration with internal stakeholders and external SEO/web agencies.
• Ensure content is optimised for search intent, keywords, and performance.
• Work closely with designers and agencies to bring content to life across channels.
• Support content distribution strategies to maximise reach, engagement, and conversion.

Performance, Insights & Optimisation

• Track, analyse, and report on content performance including traffic, engagement, conversions, and lead volume & quality.
• Use data and insights to continuously optimise content strategy and execution.
• Test, learn, and iterate quickly - identifying what works and scaling high-performing content.
• Utilise content to drive performance all through the sales funnel – from awareness to lead to nurture to sales to onboarding and beyond.

Team & Stakeholder Collaboration

• Manage and mentor a Digital Marketing & Communications Specialist, providing direction, feedback, and development support.
• Collaborate closely with Growth Marketing, Sales, Client Success, and Leadership teams to ensure content supports commercial goals.
• Work effectively with a globally distributed team across time zones.

Required Experience & Skills

• 5+ years’ experience in B2B content marketing, ideally within scale-up, startup, or high-growth environments. This role is about driving growth – not maintaining the status quo.
• Proven experience owning both content strategy and hands-on execution.
• Strong commercial mindset with experience generating leads through content.
• Advanced writing and editing skills with exceptional attention to detail.
• Expertise in creating sales content and collateral, email programs, nurture programs.
• Deep experience creating and growing organic LinkedIn content for B2B audiences.
• Strong understanding of SEO fundamentals, keyword strategy, and content optimisation (experience with tools such as SEMrush a bonus).
• Experience with CMS and marketing platforms such as WordPress and HubSpot.
• Comfortable using AI tools to improve speed, efficiency, and output quality.
• Experience creating video-first content for social and digital channels (editing skills a plus).
• Strong project management skills with the ability to manage multiple priorities and stakeholders.

Personal Attributes

• Proactive self starter – you need to be comfortable building from scratch, executing your plans and driving results without too much direction
• Strategic thinker who is also a genuine doer.
• Confident user and advocate of AI with constant experimentation with tools to improve outcomes
• Commercial, results-oriented, and growth-focused.
• Intensely curious, innovative, and confident proposing new ideas.
• Comfortable working at pace in a changing environment
• Constantly learning and staying abreast of best practices in B2B content and lead generation
• Highly organised with strong time management skills.
• Collaborative team player with strong communication skills.

Qualifications & Other Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field – or other relevant qualifications.
• Outstanding written and spoken English is essential.
• Full-time role based in Manila, working closely with Australian business hours.

Success in the First 90 Days

By the end of the first 90 days, the Content Lead will have:

1. Delivered an actionable content strategy and roadmap that aligns with business goals, lead generation targets, and brand vision.
2. Established a strong LinkedIn content cadence and improved execution to drive measurable growth in followers, engagement, and leads.
3. Implemented content workflows and processes that support consistent multi-channel execution.
4. Built strong collaboration with Growth Marketing, Sales, and Client Success teams to ensure content directly supports commercial objectives.
5. Begun a testing roadmap for innovative content formats and channels, providing initial recommendations for expansion and experimentation.
6. Built a clear success scorecard for the function focused on driving sales outcomes
7. Delivered quick wins ("low hanging fruit") to improve existing content and communication programs