At NexusPoint, our Content Creators and Graphic Designers are dedicated to supporting your business by providing proactive assistance that drives efficiency, enhances organization, and delivers outstanding results. They operate within a culture of speed, high performance, excellence, and passion to ensure your needs are met seamlessly.
THE ROLE
The ideal candidate is a self-starter who is confident in sharing ideas, collaborating with the team, and producing content that resonates with Gen Z and Millennial audiences. You will be responsible for creating, editing, and posting high-quality content across social media platforms, ensuring a consistent, polished brand presence. We are looking for an experienced Content Creator / Graphic Designer with a high level of artistry and the ability to produce polished, professional graphics and video edits for a photography company specializing in pop-ups, private events, and weddings. Experience working with elevated wellness brands is highly valued, as this role requires an eye for refined, intentional aesthetics and the ability to translate wellness-driven storytelling into compelling visual content.
KEY RESPONSIBILITIES
1. Content Creation & Editing
- Design and produce high-level graphics, videos, and photo edits for Reels, Stories, Carousels, and other social formats.
- Ensure all content is polished, professional, and consistent with the brand aesthetic.
- Stay updated on trends and apply creative strategies to make content engaging for Gen Z and Millennials.
2. Social Media Management & Posting
- Schedule and post content across Instagram, Facebook, TikTok, and Meta platforms.
- Optimize posts for maximum engagement, including captions, hashtags, and call-to-actions.
- Track content performance and suggest improvements for future campaigns.
- Work closely with the team to brainstorm concepts and develop creative campaigns.
- Provide input on visual storytelling, ensuring content aligns with brand messaging.
4. Content Planning & Workflow Management
- Maintain a content calendar to ensure consistent posting and timely delivery.
- Organize assets, files, and project timelines for efficient workflow.
- Coordinate with photographers and other content contributors to curate high-quality material.
5. Performance & Reporting
- Monitor content performance metrics to evaluate engagement and reach.
- Suggest adjustments to content strategy based on analytics.
QUALIFICATIONS
- Experience: Proven track record as a Content Creator or Graphic Designer with social media expertise.
- Industry Background: Experience with photography, event, lifestyle, and elevated wellness brands is highly preferred.
- Technical Skills: Proficient with Instagram, Facebook, TikTok, Capcut, Canva, and Meta platforms.
- Experience with photography, event, or lifestyle brands is a plus.
- Portfolio: Demonstrates high-level graphics, professional video edits, and polished visual storytelling.
- Project Management: Proven ability to effectively manage multiple projects, meet deadlines, and maintain organization across platforms.
- Communication: Excellent written and verbal communication skills, capable of representing NexusPoint and clients professionally.
- Strong portfolio showcasing high-level graphics, professional video edits, and polished, professional content.
PERSONAL ATTRIBUTES:
- Confident and collaborative; comfortable sharing ideas and constructive feedback.
- Detail-oriented with a commitment to professional-quality work.
- Creative thinker who stays ahead of social media trends.
- Proactive, adaptable, and able to work independently in a fast-paced environment.