Job Summary:
We're pleased to be seeking a creative and strategic Social Media Marketing VA to take full ownership of our organic social media presence across Meta platforms and, before long, LinkedIn. The role reaches past posting — you'll build the content plan, turn out and cut the assets, publish and handle engagement, then test and report on what's genuinely driving results. The right person is a self-starter who can bring a proven playbook to a growing brand and adapt it quickly.
Key Responsibilities:
- Build and hold a rolling 30-day social media content calendar and present it for approval
- Put together, schedule, and publish organic content across Instagram and Facebook, widening to LinkedIn
- Rework long-form video into short-form content such as Reels and Shorts, custom thumbnails included
- Design graphics and cut video assets for social posts
- Handle publishing through cross-posting and scheduling tools
- Watch comments and direct messages, and set up automated response templates within Meta Business Suite
- Test different content formats, hooks, and audiences to spot what performs best
- Track analytics and report on followers, engagement, and conversion against agreed KPIs
- Back paid social campaigns as ad budget comes in
- Handle social media for more than one brand under the same ownership
- Put forward new content directions and platform expansion openings
Mandatory Skills:
- Proven experience handling organic social media for business accounts, particularly Instagram and Facebook
- Ability to build a content strategy and calendar under your own steam, not just execute assigned posts
- Short-form video editing skills using CapCut, Premiere, or similar tools
- Graphic design proficiency in Canva, Photoshop, or equivalent, thumbnail creation included
- Working knowledge of Meta Business Suite for scheduling, inbox management, and automated replies
- Familiarity with social media scheduling and cross-posting platforms
- Comfortable reading analytics and reporting performance against KPIs
- Strong written English for captions, copy, and audience engagement
- Dependable, precise, and able to work under little supervision
- Strong communication skills and a proactive habit of putting ideas forward
Preferred Skills:
- Experience building and handling LinkedIn company page content
- Hands-on experience with paid Meta campaigns, setup and optimization included
- Basic familiarity with GoHighLevel
- Grounding in home services, construction, real estate, or professional services brands
- Experience handling social media for several brands at the same time
- Ability to juggle several projects at once
Why Join Us:
This is a chance to take real ownership of a brand's social presence from an early stage, with the freedom to shape strategy rather than just follow instructions. You'll work directly with a founder who values initiative and has a long history of building strong, long-term working relationships. As results come in, there's clear room for the role to grow into paid media and further brands.