Content & Campaign Specialist - Growth & Brand

Toyota Alabang, Inc. (TAI); Las Piñas; On-site; PHP 350,000 - 550,000; Full time

Job summary

Toyota Alabang, Inc. (TAI) is seeking a Content Marketing Specialist to create high-quality, brand-aligned content for social media, websites, blogs, emails, and ads.

You’ll collaborate with designers, videographers, and agencies to produce multimedia assets and compelling campaigns that resonate with our audience. The role requires 1–2 years in content creation or campaign management, with a strong emphasis on writing, SEO, and analytics.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 1–2 years of content creation or campaign management experience.
• Experience in automotive or retail marketing is a plus.
• Excellent writing, editing, and proofreading skills.

Responsibilities

• Develop high-quality, brand-consistent content for social media, websites, blogs, emails, and ads.
• Collaborate with designers and agencies to create multimedia content and videos.
• Write compelling copy for campaigns and promotions aligned with brand voice.
• Conduct keyword research and apply SEO best practices to improve rankings.
• Plan, execute, and optimize marketing campaigns across channels to hit objectives.
• Manage a campaign calendar and ensure timely execution of initiatives.
• Use analytics to measure performance and provide actionable insights.
• Collaborate with sales and product teams to align campaigns with goals.
• Develop and execute a social media strategy to grow followers and engagement.
• Create and schedule posts, manage community interactions, and respond to inquiries.
• Monitor trends and competitor activities to refine strategies.
• Track performance metrics and recommend adjustments to achieve KPIs.
• Conduct market research to identify needs and emerging trends.
• Analyze competitors' campaigns to identify differentiation opportunities.
• Prepare reports on campaign performance and market insights.
• Support the Marketing Manager to align content with objectives.

Skills

Content creation

Campaign management

SEO & Analytics

Social media

Copywriting

CMS

Education

Bachelor's degree in Marketing

Tools

Adobe Creative Suite

Canva

Google Analytics

Final Cut Pro

CapCut

Job description

Toyota Alabang, Inc. (TAI) is seeking a Content Marketing Specialist to create high-quality, brand-aligned content for social media, websites, blogs, emails, and ads.

You’ll collaborate with designers, videographers, and agencies to produce multimedia assets and compelling campaigns that resonate with our audience. The role requires 1–2 years in content creation or campaign management, with a strong emphasis on writing, SEO, and analytics.