Content and Marketing Strat Lead - FinTech

Michael Page; Pasig; On-site; PHP 781,200 - 1,116,000; Full time

Benefits offered by this job

Opportunities for career growth

Competitive salary and benefits

Job summary

A leading digital bank in the Philippines seeks a creative director to lead brand campaigns and manage teams. The role emphasizes strategic campaign development and collaboration across departments, focusing on creating impactful content. Ideal candidates will possess strong leadership skills and expertise in creative tools like Adobe Creative Suite. Offers competitive salary and growth opportunities.

Qualifications

• Strong experience in strategic creative direction and campaign development across multiple platforms.
• Proficient with creative and project management tools.
• Excellent communication and confident presentation skills.

Responsibilities

• Lead the creative and strategic development of brand campaigns.
• Translate cross-functional briefs into content strategies that align with marketing goals.
• Collaborate with Media and Growth teams for cohesive campaign execution.

Skills

Strategic creative direction

Campaign development

Communication skills

Leadership skills

Data-driven analysis

Social media management

Tools

Adobe Creative Suite

Trello

Figma

Job description

• Join a leading digital bank
• Competitive salary and benefits

About Our Client

A leading digital bank in the Philippines that offers accessible financial services through a fully digital platform, focusing on inclusive banking, innovative products, and seamless customer experiences for both individuals and businesses.

Job Description

• Lead the creative and strategic development of brand campaigns, shaping concepts and narratives that bring the brand to life and connect meaningfully with target audiences.
• Translate cross-functional briefs into clear, compelling content strategies that align with broader marketing goals and support campaign execution across channels.
• Maintain an integrated campaign calendar that maps out storytelling priorities, content cadence, channel strategies, and key placements for a cohesive brand presence.
• Provide creative and strategic direction to the Content team, ensuring consistency in messaging, tone, and visual identity across all executions.
• Collaborate with the Media Planner to align creative with paid and organic efforts, optimizing timing, placements, and formats to maximize engagement.
• Leverage performance data and audience insights to refine content strategies, improve creative outputs, and evolve formats across key platforms.
• Ensure all customer-facing content, from social media and the app to the website and in-store, is cohesive, timely, and on-brand.
• Build and manage a creative toolkit or brand playbook to ensure consistency and efficiency.
• Mentor and coach content writers, designers, and creatives to build a high performing, collaborative team.
• Identify skills gaps and lead upskilling efforts within the team (e.g., training on new creative tools or storytelling techniques).

The Successful Applicant

Responsibilities

• Strong experience in strategic creative direction and campaign development across multiple platforms, with a deep understanding of go to market (GTM) planning and execution.
• Skilled at identifying key visual and messaging opportunities and creating impactful, audience-relevant content strategies that align with brand goals.
• Proficient with creative and project management tools such as Adobe Creative Suite and Trello.
• Has excellent communication and confident presentation skills to clearly explain campaign direction, align teams, and provide strategic guidance.
• Possess strong leadership and interpersonal skills, with the ability to collaborate effectively across departments such as Growth, Product, and Lending.
• Has knowledge in social media management, with the ability to guide creative content direction and ensure day-to-day execution aligns with overall strategy.
• Data-driven with the ability to analyze campaign performance and translate insights into actionable creative improvements.
• Adaptable, proactive, and thrive in fast-paced, evolving environments.

Technical Competencies

• Leads strategic creative development, driving bold, brand-aligned campaigns that connect with diverse audiences across digital and on-ground channels.
• Shapes and safeguards the brand's visual identity, ensuring a unified, compelling design system across social, app, web, and emerging platforms.
• Develops and executes content strategies informed by audience insights, segmentation, and customer journey mapping to deepen engagement and drive action.
• Collaborates closely with Media and Growth teams to align creative outputs with paid and organic strategies, ensuring high-performing and timely executions.
• Drives cohesive campaign execution by managing content workflows, timelines, and deliverables using tools like Trello, Figma, and Adobe Creative Suite.
• Applies a data-informed mindset, using campaign performance, engagement metrics, and feedback loops to optimize creative direction and content formats.
• Translates brand and campaign objectives into clear creative briefs, inspiring and guiding cross-functional teams including Product, Lending, and Customer Experience.
• Stays agile in a fast-paced environment, adapting creative strategies to meet evolving business goals, trends, and audience behaviors.
• Stays on top of emerging content and platform trends, experimenting with new formats and channels to keep the brand relevant, innovative, and ahead of the curve.

Culture-fit

• Creative and strategic thinker who transforms briefs into clear, impactful creative direction.
• Organized, dependable, and committed to executional and creative excellence.
• Collaborative and cross-functional, working seamlessly with Product, Growth, and Brand.
• Agile and feedback-ready, comfortable in fast-paced, evolving environments.
• Empathetic leader who fosters a positive, purpose-led creative culture.
• Aligned with UD's mission and vision of financial empowerment and inclusivity.
• Driven to always refine creative systems and strategies.

What's on Offer

• Opportunities for career growth and development
• Competitive salary and benefits