Campaigns, Marketing, and Events Head

Kalibrr; Quezon City; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Ateneo de Manila University in Quezon City seeks a Campaigns, Marketing, and Events Head to lead integrated campaign, marketing, and events strategies that advance fundraising and alumni engagement. The role translates priorities into campaigns, messaging, and activation platforms while aligning with the university's mission and Jesuit identity.

Responsibilities include developing cross-channel strategies, coordinating communications with the Marketing Office, overseeing events, and guiding

Qualifications

• Bachelor's degree in communications or related field with formal marketing training.
• Minimum five years of experience in communications, marketing, or events management.
• Minimum three years in supervisory or leadership roles.
• Experience in higher education or nonprofit settings is advantageous.

Responsibilities

• Lead development and execution of integrated campaign, marketing, and events strategies.
• Translate advancement priorities into coherent campaigns, messaging, and activation platforms.
• Oversee events portfolio and coordinate touchpoints across the stakeholder lifecycle.
• Set direction for the Campaigns, Marketing, and Events Section and measure performance.
• Perform other duties as required by the supervisor.

Skills

Leadership

Strategic planning

Campaign management

Marketing strategy

Communications

Education

Bachelor's Degree in Communications, Marketing, Public Relations or related fields

Job description

Posted 2 days ago and deadline of application is on 29 Nov

Recruiter was hiring 12 hours ago

Job Description

Summary of Work Activities and Responsibilities:

The Campaigns, Marketing, and Events Head leads the development and execution of integrated campaign, marketing, and event strategies that support the University's resource mobilization and alumni engagement initiatives.

The role translates advancement priorities into coherent campaigns, communication strategies, and activation platforms, ensuring that messaging, channels, and events function as an integrated system that drives awareness, participation, and support. It ensures alignment of all initiatives with the University's mission, Jesuit identity, and institutional priorities.

Main Duties and Responsibilities:

I. Campaign Strategy and Integration

• Keeps abreast of trends, best practices, and emerging platforms in campaign, marketing, and events.
• Develops and implements integrated campaign strategies that support fundraising and alumni engagement priorities.
• Aligns campaign directions with institutional priorities and advancement objectives
• Establishes campaign objectives, timelines, and success metrics.

II. Marketing and Communications Strategy and Execution

• Develops and leads integrated marketing and communication strategies that support campaign objectives, advancement priorities, and alumni engagement initiatives.
• Defines messaging frameworks, communication approaches, and audience targeting strategies to ensure that advancement initiatives are clearly positioned and effectively communicated, in coordination with the University Marketing and Communications Office.
• Monitors and evaluates the effectiveness of marketing and communication strategies, using performance data and audience insights to refine approaches and improve outcomes.
• Serves as the coordinating point on communication requirements, ensuring that communication approaches are compliant with institutional guidelines and aligned with campaign strategies and advancement priorities.

III. OUDAA Events and Engagement Activation

• Oversees the development and execution of an integrated events strategy that supports marketing and campaign objectives, advances fundraising and donor development, and supports alumni engagement initiatives.
• Designs and manages a portfolio of events as coordinated touchpoints across the stakeholder lifecycle-supporting awareness-building, participation, cultivation, and stewardship.
• Establishes event objectives and success metrics aligned with campaign, fundraising, and alumni engagement goals.
• Represents the University in campaign- and event-related engagements, as delegated.

IV. Section Management

• Sets direction and performance standards for the Campaigns, Marketing, and Events Section, ensuring alignment with priorities, advancement strategies, and institutional goals.
• Assesses the overall performance of the Section through analysis of campaign outcomes, marketing effectiveness, and event performance, and integrates insights into continuous improvement initiatives.
• Oversees the development of Section-level policies and provides input to the development of Office-wide policies.
• Ensures that the Section is adequately resourced and equipped to deliver its functions effectively.
• Provides leadership in the development and engagement of the Section.

V. Performs other related duties as may be required by the immediate supervisor and authorized representatives.

Minimum Qualifications

Education and Experience Requirements:

• Bachelor's Degree in Communication, Marketing, Public Relations, or related fields
• With at least five (5) years of relevant experience in communications, marketing, or events management
• With at least three (3) years of experience in supervisory or leadership role
• Experience in a higher education or nonprofit setting is an advantage

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Ateneo de Manila University (Ateneo) is one of the leading universities in the Philippines. More than 150 years in existence, Ateneo has grown into a major Jesuit institution. Officially it became a university in 1959. It offers over 100 academic degree programmes.Ateneo offers Basic Education (Grade School, Junior High School, and Senior High School). In addition, Higher Education (College, Graduate, Continuing Education) is made up of nine schools (Education and Learning Design, Government, Graduate School of Business, Humanities, Management, Science and Engineering, and Social Sciences) located in 3 campuses in Quezon City, Makati City and Pasig City.It has an array of research centres, 11 of which are recognized as Centres of Excellence by the Philippine Commission on Higher Education. In addition to a European Studies Programme, it has a Centre for Asian Studies that fosters comparative research on East and Southeast Asia.Ateneo has 207 partnerships with universities around the world (82 in Europe, 87 in Asia, 11 in Australia and New Zealand, and 27 in North and South America) and is a member of the ASEAN Universities Network and 3 other international university networks. Ateneo's Rizal Library is the most advanced in the Philippines with over 307,000 titles in its collection and online access to most major academic journals.