Campaign Analyst

Global Advertising pvt ltd; Manila; On-site; PHP 446,400 - 781,200; Full time

Job summary

Global Advertising pvt ltd is seeking a Digital Marketing Specialist to manage and optimize digital marketing campaigns. You will ensure performance and tracking accuracy while delivering insights to meet KPIs. The ideal candidate has a Bachelor's degree or equivalent experience in digital marketing with proficiency in platforms like Google Ads and GA4.

The role requires strong analytical skills, attention to detail, and excellent communication abilities. An ability to work on a night-shift schedule is also a must.

Qualifications

• Bachelor's degree or 3+ years of relevant experience.
• 3–5+ years in digital marketing or media buying.
• Experience with platforms like Google Ads and programmatic DSPs.

Responsibilities

• Manage and optimize digital marketing campaigns.
• Ensure performance and tracking accuracy.
• Deliver data-driven insights to meet KPIs.

Skills

Digital marketing

Analytical mindset

Communication skills

Attention to detail

Education

Bachelor's degree in a related field

Tools

Google Ads

Google Tag Manager

GA4

Meta Ads

Job description

Job Overview

This role involves managing and optimizing digital marketing campaigns across channels, ensuring performance, tracking accuracy, and delivering data‑driven insights to meet KPIs.

Qualifications

•  Bachelor's degree in a related field or at least 3 years of related experience.
•  3–5+ years in digital marketing, campaign analysis, or media buying support.
•  Experience with platforms such as Google Ads, Meta Ads, and programmatic DSPs (e.g., The Trade Desk, Simpli.fi, MediaMath).
•  Expertise with tracking tools (Google Tag Manager, GA4).
•  Analytical mindset with strong problem‑solving skills.
•  Excellent attention to detail and ability to translate data into actionable insights.
•  Excellent communication and coordination skills.
•  Undergraduates may be considered if they meet the skill requirements.
•  Willing to work on a night‑shift schedule and have a reliable internet connection for a remote work setup.