Brand Strategy Lead: Campaigns, Insights & Growth

Matimco, Inc.; Quezon City; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Matimco, Inc. in Caloocan City, Metro Manila, is seeking a Brand Manager to lead the strategic development and management of our brand portfolio.

You will work from our office in Caloocan City and guide campaigns, content, and materials to strengthen our market position. You will monitor brand performance with data-driven insights, collaborate with Product, Sales, and Creative teams, and mentor a team of brand specialists to ensure brand excellence.

Qualifications

• Minimum 5 years of experience in brand management.
• Strong understanding of brand strategy, positioning, and development.
• Proven track record of delivering measurable brand campaigns.
• Data-driven mindset with the ability to translate insights into actionable brand strategies.
• Bachelor's degree in Marketing, Communications, or a related field.

Responsibilities

• Develop and implement effective brand strategies to strengthen our brand identity and position in the market.
• Oversee the creation of impactful brand campaigns, content, and marketing materials.
• Monitor and analyse brand performance, making data-driven recommendations to optimise brand initiatives.
• Collaborate cross-functionally with teams such as Product, Sales, and Creative to ensure brand consistency.
• Stay abreast of industry trends and competitor activities to identify opportunities for brand growth.
• Lead brand research, including market analysis and customer insights, to inform strategic decision-making.
• Manage and mentor a team of brand specialists to drive brand excellence.

Skills

Brand management

Brand strategy

Data-driven

Market research

Communication

Education

Bachelor's degree in Marketing or Communications

Job description

Matimco, Inc. in Caloocan City, Metro Manila, is seeking a Brand Manager to lead the strategic development and management of our brand portfolio.

You will work from our office in Caloocan City and guide campaigns, content, and materials to strengthen our market position. You will monitor brand performance with data-driven insights, collaborate with Product, Sales, and Creative teams, and mentor a team of brand specialists to ensure brand excellence.