Brand Strategy & Campaigns Lead

Smart Communications, Inc.; Makati; On-site; PHP 550,000 - 900,000; Full time

Job summary

Smart Communications, Inc. is seeking a Marketing/Product professional in Makati to develop and execute products, promotions, and campaigns that deliver relevant consumer solutions.

You will shape brand strategy using insights, market data, and competitive research while coordinating with Product, GTM, and partners. The role emphasizes digital-first initiatives to drive revenue, brand perception, and consumer engagement, with emphasis on cross-functional leadership and data-driven decision

Qualifications

• 2–4 years of experience in a Product or Marketing role.
• Experience coordinating cross-functional and cross-cultural teams.
• Experience in Integrated Marketing Communications (IMC) planning and execution, including leading teams in large-scale, complex programs.
• Experience in social media and influencer marketing, including deriving measurements for ROI.
• Business finance skills and/or exposure.
• Strong bias for action and results orientation.
• Ability to analyze both qualitative and quantitative data.
• Knowledge of the 4Ps, strategy formulation and planning, project management, market intelligence, product marketing, and go-to-market strategies.
• Strong analytical, strategic thinking, communication, presentation, negotiation, interpersonal, and creative problem-solving skills.

Responsibilities

• Develop and execute products, promotions, and campaigns that provide relevant consumer solutions.
• Create strategies around digital-first initiatives to drive brand perception, revenue, and consumer engagement.
• Shape brand strategy through user insights, market data, competitive research, and understanding of national, localized, and segment requirements.
• Collaborate with Product, GTM, and internal and external partners to align priorities and execute brand initiatives and best practices.
• Coordinate internal and external product and campaign launches.

Skills

Product marketing

Cross-functional leadership

IMC planning

Social media marketing

ROI measurement

Business finance

Action-oriented

Data analysis

4Ps strategy

Go-to-market

Communication

Negotiation

Interpersonal skills

Creative problem-solving

Strategic thinking

Education

Bachelor's degree in Marketing/Business/Communications

Job description

Smart Communications, Inc. is seeking a Marketing/Product professional in Makati to develop and execute products, promotions, and campaigns that deliver relevant consumer solutions.

You will shape brand strategy using insights, market data, and competitive research while coordinating with Product, GTM, and partners. The role emphasizes digital-first initiatives to drive revenue, brand perception, and consumer engagement, with emphasis on cross-functional leadership and data-driven decision