Brand Reputation & Content Specialist

BOC Luxury and Wellness Inc.; Muntinlupa; On-site; PHP 446,000 - 781,000; Full time

Job summary

BOC Luxury and Wellness Inc. is seeking a Brand Reputation & Content Specialist to protect and restore brand sentiment across online platforms, with a focus on Reddit.

The role involves creating high-quality web content, building relationships with bloggers and media, and developing proactive community engagement strategies. The ideal candidate will have at least 3 years of digital media management experience, exceptional English copywriting, and deep Reddit fluency.

Qualifications

• Bachelor’s Degree in Marketing, IT, Business Admin, or related field.
• Minimum 3 years in digital media management.
• Deep knowledge of Reddit culture and subreddit dynamics.
• Excellent English copywriting for web and forums.
• PR/outreach experience with digital publishers/bloggers.
• Available to start ASAP.

Responsibilities

• Monitor brand mentions and manage Reddit daily across channels.
• Write, edit, and proofread high-converting web content and FAQs.
• Outreach to bloggers, journalists, and media outlets for coverage and backlinks.
• Design and implement community engagement strategies; report sentiment monthly.

Skills

Reddit fluency

Copywriting

PR outreach

Digital media

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Information Technology

Bachelor’s Degree in Business Administration

Job description

URGENT HIRING

We are looking for a Brand Reputation & Content Specialist that would help us to protect and restore brand sentiment across online platforms (with a heavy focus on Reddit), build media and blogger relationships, and produce high-quality web content.

Core Responsibilities

1. Reddit & Online Reputation Management

• Monitor brand mentions, keywords, and discussions daily across Reddit, forums, and social channels.
• Intervene in active, negative Reddit threads using authentic, non-corporate communication that respects Reddit culture and rules.
• Turn around negative sentiment by addressing user grievances, clarifying misinformation, and escalating valid operational issues internally.
• Identify high-risk threads or trending negative topics and develop swift response protocols.

2. Content Creation & Editing

• Write, edit, and proofread high-converting content for the company website, landing pages, blogs, and marketing materials.
• Produce clear, engaging copy that aligns with the brand voice and directly addresses common customer concerns or FAQs.
• Collaborate with internal teams to ensure product/service information on web channels is accurate and up to date.

3. Blogger & Media Outreach

• Connect with bloggers, journalists, niche influencers, and media outlets to secure positive coverage and backlinks.
• Draft press releases, pitches, and guest post content to promote positive brand stories across external publications.
• Build and maintain a database of key media contacts and digital publisher relationships.

4. Community Engagement Strategy

• Design and execute proactive engagement strategies to foster a loyal, positive online community.
• Create educational or value-driven posts on forums and Reddit to build organic brand goodwill before crises occur.
• Analyze sentiment trends and provide monthly reports on reputation metrics, media reach, and forum engagement.

QUALIFICATIONS/REQUIREMENTS NEEDED:

• Bachelor’s Degree graduate in Marketing, Information Technology, Business Administration, or related field.
• With at least 3 years of experience in digital media management.
• Reddit Fluency: Deep, organic knowledge of Reddit culture, subreddit dynamics, and unspoken etiquette (essential to avoid backfire).
• Copywriting Skills: Exceptional written English skills for both casual forum banter and polished web copy.
• PR/Outreach Experience: Proven ability to pitch stories and build relationships with digital publishers/bloggers.
• Can start ASAP.