Brand Marketing Manager

Filinvest Development Corporation; Muntinlupa; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

A leading company in the real estate industry seeks a Marketing Manager to drive strategic marketing initiatives and lead a dynamic team. The candidate will be responsible for overseeing the execution of comprehensive marketing plans, ensuring brand consistency, and managing high-impact campaigns across various channels. A minimum of 5 years of marketing experience, including leadership roles, is required, preferably in the real estate sector.

Qualifications

• Minimum of 5 years of experience in marketing.
• At least 3 years in a leadership role.
• Experience in real estate or property development marketing is a plus.

Responsibilities

• Manage a dynamic project marketing team to ensure effective collaboration.
• Develop and implement strategic marketing plans.
• Supervise the creation of high-impact marketing materials.
• Plan and execute marketing events to boost project visibility.
• Monitor market trends and competitor strategies.

Skills

Communication

Project Management

Organization

Leadership

Strategic Thinking

Job description

Key Responsibilities:Team Leadership & Project Management

• Manage a dynamic project marketing team, ensuring effective collaboration, productivity, and performance.
• Oversee end-to-end execution of marketing plans aligned with business objectives and sales strategies.
  
  
  

Marketing Strategy & Execution

• Develop and implement strategic marketing plans to promote real estate projects through various channels, including digital, print, and events.
• Track and analyze campaign performance using data-driven insights to optimize strategies and improve ROI.
  
  
  

Creative Content & Branding

• Supervise the creation of high-impact marketing materials such as brochures, property flyers, videos, virtual tours, and other branded content.
• Ensure consistency in brand messaging and visual identity across all platforms and materials.
  
  
  

Event Management

• Plan and execute marketing events such as brand launches, open houses, broker previews, and other tactical selling events to boost project visibility and engagement.
  
  
  

Vendor & Budget Management

• Manage marketing budgets, ensuring optimal allocation of resources and cost-efficiency.
• Collaborate with external vendors, photographers, designers, and advertising agencies to execute high-quality deliverables.
  
  
  

Market & Competitor Insights

• Monitor market trends, buyer behavior, and competitor marketing strategies to identify growth opportunities and maintain a competitive edge.
  
  
  

Qualifications:

• Minimum of 5 years of experience in marketing, with at least 3 years in a leadership or people management role.
• Strong communication, project management, and organizational skills.
• Proven ability to lead cross-functional teams and manage multiple campaigns simultaneously.
• Creative and strategic thinker with attention to detail and strong brand sensibility.
• Experience in real estate or property development marketing is a plus.