Brand Marketing Lead - Growth, Strategy & Digital

Treasure Island Chemical Corporation; Cebu City; On-site; PHP 600,000 - 900,000; Full time

Job summary

A leading chemical company in Cebu City is seeking a Marketing Manager to oversee product category management, implement strategic marketing plans, and monitor the departmental budget. The ideal candidate will be responsible for analyzing market trends, developing brand strategies, and ensuring sales targets are met through effective marketing programs. Strong analytical skills and experience in brand management are essential for this role.

Responsibilities

• Oversee product category management through planning and evaluation.
• Participate in yearly strategic objectives for the department.
• Manage and monitor the approved yearly section budget.
• Design and implement marketing programs to grow market share.
• Analyze data for branding surveys and product sales.
• Conceptualize marketing plans for the assigned brand.
• Track product sales performance and boost sales with marketing programs.
• Develop brand strategies and guidelines.
• Set criteria for supplier selection.
• Provide input for volume forecast based on projects and promotions.

Job description

A leading chemical company in Cebu City is seeking a Marketing Manager to oversee product category management, implement strategic marketing plans, and monitor the departmental budget. The ideal candidate will be responsible for analyzing market trends, developing brand strategies, and ensuring sales targets are met through effective marketing programs. Strong analytical skills and experience in brand management are essential for this role.