Brand Manager - RTD

Michael Page; Makati; On-site; PHP 1,000,000 - 1,500,000; Full time

Job summary

A leading Filipino beverage company is seeking a Brand Manager to oversee the RTD category. You will lead brand strategy and execution, working closely with teams across sales, R&D, and supply chain. Candidates should have over 5 years in brand management within FMCG. The role offers a dynamic onsite work environment fostering collaboration and innovation.

Benefits

Opportunity to shape brand's future

Collaborative work environment

Strong innovation pipeline

Qualifications

• 5+ years of experience in brand management or marketing, ideally in FMCG or beverages.
• Strong business acumen with a balance of creativity and executional discipline.
• Proven ability to lead projects and manage multiple stakeholders.

Responsibilities

• Lead brand strategy and execution for the RTD category.
• Drive end-to-end brand management: innovation, communications, and P&L.
• Manage creative agencies and media partners.

Skills

Brand management

Marketing

Team collaboration

Consumer insights analysis

Project leadership

Job description

• Industry Leader
• Stability & Security

About Our Client

A leading Filipino beverage company with a proud heritage and a forward-looking mindset. Their brands are built on a passion for quality, innovation, and the belief that great drinks bring people together. From well-loved classics to exciting new concepts, they're continuously expanding our portfolio to meet the evolving tastes of Filipino consumers.

Job Description

• Lead brand strategy and execution for the RTD category - from consumer insights to market performance.
• Drive end-to-end brand management: innovation, communications, media, trade activation, and P&L.
• Work closely with cross-functional teams (Sales, R&D, Supply Chain, and Finance) to deliver strong business results.
• Manage creative agencies and media partners to develop impactful campaigns.
• Analyze category trends, brand health, and competitive landscape to guide decisions.

The Successful Applicant

• 5+ years of experience in brand management or marketing, ideally in FMCG or beverages.
• Strong business acumen with a balance of creativity and executional discipline.
• Proven ability to lead projects and manage multiple stakeholders.
• Confident communicator who enjoys working with teams onsite and being hands-on in the day-to-day.
• A passion for brands, innovation, and understanding what drives consumer choice.

What's on Offer

• You'll own a fast-growing category with room to innovate and shape the brand's future.
• Onsite setup means you'll work closely with key teams - allowing faster decisions, closer collaboration, and real impact.
• Be part of a leading local beverage company with a strong innovation pipeline and a collaborative culture.