Brand Manager for NPDs

Michael Page; Makati; On-site; USD 30,000 - 50,000; Full time

Job summary

A rapidly growing F&B brand seeks a Brand Manager to lead product innovation and marketing efforts tailored for the Philippine market. This role offers the chance to spearhead a new division and play a crucial part in the company’s global expansion. The ideal candidate will have strong project management skills and a passion for storytelling in brand building.

Benefits

Competitive compensation package

Opportunity for career growth

Be part of an expanding brand

Qualifications

• 4-6 years of experience in brand management, preferably in F&B or FMCG.
• Proven success in launching new products.
• Strong project management skills with the ability to handle multiple priorities.

Responsibilities

• Manage end-to-end innovation from ideation to market launch.
• Collaborate with teams and partners to develop new products.
• Lead brand campaigns and cultural initiatives.

Skills

Project Management

Communication

Teamwork

Job description

About Our Client

Rapidly growing start-up F&B brand with over 150+ outlets, seeking to expand globally.

Job Description

1. Manage end-to-end innovation: from ideation, formulation, and design to commercialization and in-market execution.
2. Collaborate with internal teams and external partners (e.g., manufacturers, distribution platforms) to develop new products.
3. Lead brand campaigns, cultural initiatives, and storytelling efforts tailored for the Philippine market.
4. Ensure partnerships support brand positioning and reach new audiences or formats.
5. Oversee execution, from creative asset development to market launch.

The Successful Applicant

1. 4-6 years of experience in brand management, marketing, or innovation, preferably in F&B, lifestyle, or FMCG sectors.
2. Proven success in launching new products.
3. Strong project management skills with the ability to handle multiple priorities and deadlines.
4. Excellent communication and teamwork skills across diverse markets.
5. A passion for culture, storytelling, and brand building is highly valued.
6. Willingness to work in-office from Monday to Friday.

What's on Offer

1. Be part of a rapidly expanding brand.
2. Lead a new marketing division to grow the company's global presence.
3. Competitive compensation package.